The Java Jazz Festival received both positive and negative discussion on social media due to its sponsor. The document then lists various popular hashtag campaigns and Google+ Hangouts with Indonesian artists and radio stations. It provides a white paper that analyzes Indonesia's social media landscape in 2012, covering popular users, commercial campaigns, music, cinema, and social causes on social platforms. Concerns are also noted about the openness of social media in Indonesia.

2. March 2013
An international music event received pro and
contra conversation in social media regarding its
sponsor.
The more popular a television show is, the more
buzz the show get on Twitter.
Google+ Share The Stage creates Hangout program
with popular Indonesian artists and radio stations.

3. Java Jazz Festival

4. Java Jazz Festival

5. Java Jazz Festival

6. Axe #LupaDaratan

7. Axe Anarchy Island

8. Samsung LaFleur

9. Vaio Intel

10. Halo BCA

11. X-Factor Indonesia

12. X-Factor Indonesia

13. Samsung Success Switch

14. #ReclaimTheNight

15. Hijup YouTube

16. #MyHijUp

17. Samsung GalaxyCamTastic

18. Nokia Tantangan Asha

19. Plasa MSN – Freya Cosmetics

20. Soylution

21. Sherina Hangout

22. 87.6 HardRock FM Hangout

23. #KerenTanpaMiras

24. Downy’s Runway Dreams

25. Green Kampong #Listen2Earth

26. Uniqlo Happy Gift

27. Smartfren

28. Smartfren

29. Smartfren

30. Sunsilk 25 Jam

31. Greenfields Milk

32. Molto Save Water

33. THE WHITE BOOK
• Get to know more on
Indonesia’s users in many
social media channels.
• Recapping most commercial
campaign study cases in
Indonesia 2012.
• Music, cinema, and social
causes in Indonesia’s social
mediasphere.
• Concerns on the openness
of social media in Indonesia.
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape

34. www.slideshare.net/socialmedialandscape
www.strategocorp.com
strategocorp.tumblr.com
strategoplay.tumblr.com
youtube.com/strategiop4ma