1. SocialMatica’s Social Media Workshop Series
BUILDING A SOCIAL MEDIA
COMMAND CENTER

2. Building A Command Center
What You’re Going To Learn
• What A Command Center Is
• A Way To Build A Command Center
• How To Spread The Load Across The Whole
Company
• A Check List For Tracking Campaign Response
• PLUS – TWO Giveaways

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Software Tool
http://agencysnap.socialmatica.com
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• You need to:
– Measure performance
– Listen
– Learn
– React
• You’re Probably Looking For A Turn-Key
System

5. The Process – Some Big Picture
Problems
• Most Listening Tools Are “Me” Focused
• You Need A Context Focus
• Social Interaction Should Be Thought Of Like
The Parachute Game
• Technology Cannot Fix A Broken Process
• Strategy Must Drive All Touch-points

6. In Building A Command Center,
Remember
• It’s Not How It Looks, It’s What It Does That
Matters
• Context Rules (without it, you can’t find,
measure or understand activity)

7. The Benefit Is
• You’ll Be Able To Implement Everything We’ve
Said From Day One
• It Will Be Systematic & Programmatic
• Your Campaigns Will Outperform Everyone
Else!

8. Today’s Give-Aways
• Example Dashboard – Complete With Tools
(will be viewable for 3 days)
• Performance Tracking Tool – Downloadable
Tool - FREE

9. What Is A Social Media Command
Center?
• A Place Where “Stuff” Happens

10. Why Do We Need A Command Center
• In The NASA Sense
– We Don’t
• In The “No Guessing” Sense
– It’s Obvious Why We Do

11. Own The Reporting Own The Client
• A System That Produces Empirical Ways Of
Thinking Is Defensible
• Tunable
• Measurable
• Effective
“You Must Think In Terms Of Data, Not In Terms
Of Interactions”

12. What Are The Essential Elements?
• People
– Sales & Marketing
– Executive Staff
• Processes
– What We’re Going To Do When Stuff Happens
• Technology
– The Platforms & Applications That Help The
People Implement The Processes

13. Operational Social Roles
• Sales Could Distribute The Message & Build An
Audience
• Operations Could Answer Shop Questions
• Management Could Encourage People During
Events To Participate
• Executive Staff Could Cast Their Vision
• This Leaves Marketing To Measure & Respond

14. Marketing Alchemist!
• Marketing People Create The Structure
• Create The Ability For Others To Fluidly Interact
With it
• They Plug That Into Measurement Programs
• It’s Like Teaching People To Create Clouds,
Then Measuring How Much It Rains – That’s
The Marketing Alchemist’s Role!

15. Campaign Specific Measurement
• Content
• Distribution
• Tracking
• Performance Evaluation
• Leads To Funnel

16. Your First Download
Campaign Performance Tracking
http://bit.ly/CampaignPerformanceTrackingDownload

17. List Of Don’t Forgets
• Which Network; Why?
• Influencer Distribution Points; Rate Them In
AgencySnap First!
• Click Tracking; Bit.ly
• Landing Page; Analytics
• Watch AgencySnap For Peaks
• Baseline Your Metrics; Watch It Grow…

18. NEXT WEEK
Topic: The Truth About Google+
Things you will learn:
•Tactics, using Google + That Will Destroy Your Competitions
Morale
•3 Of the most notable features of Google +
•Why You Should, or Should Not Spend Any Time Worrying About
Google +

19. Survey
• Please Rate This Workshop In The Chat
Window (only to presenters) 1-5 before you
exit
– 1 will not attend again
– 2 may not attend again
– 3 may attend again
– 4 will attend again
– 5 will invite a friend

20. Let’s Look At Our Example

23. Appendix - Links
• http://www.netvibes.com/socialmatica#Social_Media_Command_Center
• http://www.netvibes.com/socialmatica#Digital_%26_Social_Performance
• http://www.netvibes.com/socialmatica#Forensic_Tools
• http://www.netvibes.com
• http://socialmention.com/
• http://www.compete.com
• http://www.alexa.com
• http://agencysnap.socialmatica.com/live

24. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.