Social Media Integration by Greg Cangialosi - Social Fresh Charlotte 8-24-09

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Social Fresh Conference

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- Macro trends & landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.

It's a VERY INTERESTING time to be a marketer .

Social media. We dig it the most. Not to get all statistical or anything but.....

752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users

The tools are just that..... they are tools. Technology is the Enabler

Community + Relationships + Engagement = "Social Media Integration" It's ALL about People.

Email is the currency of all accounts. The only commonality in a web 2.0 world

Email is the "digital glue" of the social web.

Email is a key driver of social content... ...now more than ever before.

The Low Lying Fruit: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Integration by Greg Cangialosi - Social Fresh Charlotte 8-24-09

1. Social Media Integration.

2. - Macro trends & landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.

3. It's a VERY INTERESTING time to be a marketer .

4. Trends.

5. Social media. We dig it the most. Not to get all statistical or anything but.....

6. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users

7. The tools are just that..... they are tools. Technology is the Enabler

9. Community + Relationships + Engagement = "Social Media Integration" It's ALL about People.

10.

11. ROI of Social Media: Research

12.

13. Publishing is Marketing 2.0.

14. The Content Challenge.

15. The Internal Champion.

16. The Editorial Calendar.

17.

18.

19. Social Media & Email .

20. Social. Marketing. Transactional.

21. Email is the currency of all accounts. The only commonality in a web 2.0 world

22. Email is the "digital glue" of the social web.

23. Email is a key driver of social content... ...now more than ever before.

24.

25. Converting Subscribers to Community .

26. Converting Community to Subscribers .

27.

28.

29. Measurement.

30.

31.

32.

33.

34.

35.

36. Power Listening - Data in Action

37.

38. Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter

Social Media Integration by Greg Cangialosi - Social Fresh Charlotte 8-24-09

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