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Being there  BEFORE  the Sale. Greg Cangialosi
  Our  story… Our  approach ….
 
Found our internal champion(s)
Turned Marketing into a Publishing organization
Turned Marketing into a Publishing organization
Work from an editorial calendar.
Use [enter tool here] as distribution & conversation channel.
Monitor & listen to the conversation
Use social networks to engage & connect.
Use social networks to engage & connect.
Use social networks to engage & connect.
Send frequent email communications.
Experiment, evaluate, adapt.
So, is it  working?
424,351   inbound  links. (and growing…)
Social = 22%
Social  CRM … The  Next  Level
  … before the sale is  marketing. … at the sale is  sales. … after the sale is  service. BE THERE ….
 
•  Social Demographics - Segment users based on social network gender and age information. •  Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. •  Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
 
Some  takeaways...
Sales is a  by-product of participation
Avoid the “ Kumbaya Effect”      
  Social is  SERIOUS  business.
  Brands need  personality ( people  work with  people )
  It’s about  TRUST  &  REAL  Relationships
  Can your  brand  be  social ?
The show  goes on ...
Thank You! Q&A    Greg Cangialosi   Connect: 410.230.0061 x104 greg@blueskyfactory.com   www.blueskyfactory.com  www.thetrendjunkie.com   @gregcangialosi  @blueskyfactory 

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