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Maximize Facebook Newsfeed Value With The Right Content

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FEEDING THE BEAST Maximizing your Facebook newsfeed value
8% THE US ADOPTION OF SOCIAL Twitter Social Networks 52% 4% Location Facebook 51%
The truth about wall posts
Posts are filtered by EdgeRank
Engagement = Reach
Don’t think of your wall as twitter or a blog Casual, conversational content works better in Facebook
Engagement examples 339K fans High Low
Engagement examples 768K fans High Low
Engagement examples 1.4M fans High Low
Engagement examples 815K fans Low
2-3X ,[object Object]
Provocative, passionate debates.5-2X 1 ,[object Object]
Simple, easy questionsMost clicked on wall posts
Respond ,[object Object]
Earns more repliesWeekends ,[object Object]
Schedule postsBonus pro tips Balance ,[object Object]
Promos less than 1 in 10 posts,[object Object]
Recap on what content works ,[object Object]
Simple questions work
Great pictures work
Using photo albums for promos work
Status updates with promotions don’t work
Complicated engagement doesn’t work
Top 10 tips don’t work
Reposting your blog to the wall doesn’t work,[object Object]

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