Social Fresh Conference http://socialfreshconference.com

3. This girl knows what she’s doing.

5. Want Proof? Just look at Facebook

6. There are two things that are inevitable in
social media
The tools will change
Networks will need to monetize through
brands (NOT users)

7. And so WHY oh
WHY are so many
brands not owning
their own content?

9. Ways to
OWN your
content

10. Blogs: Century 21

11. Learning Center: Health Catalyst

12. Campaigns: Fruit of the Loom

13. Blogs: Liberty Mutual

14. Owned Content does not just live on the owned site

15. 3 Things You Can Do
Right Now To OWN It

16. Questions?