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Jessica Gioglio @savvybostonian
We Don’t Own Our Channels, Our Fans Do!
Dunkin' Donuts’ Tips For Putting Fans
First on Social Media
We’re A BranDD Built For Social…
…And We’ve Got Quite a Following
• 11.8 MM+
•Facebook Fans
•2.5MM video views
• 655,000+ Twitter
Followers
• 5,500+ Pinterest
followers
• 93,500+ Google+
followers
• 136,000+
Instagram followers
• 26,900+ Vine
followers
We don’t own our
social media channels
- our fans do
Dunkin’ Donuts’ Social Mantra
Lessons LearneDD:
Tips That Keep Us Running
Lesson #1: Celebrate Your Fans
#mydunkin
Surprise & DDelight
Lesson #2: Embrace Your Fans As Storytellers
Fan-InspireDD Storytelling:
What Are Your Snackable Moments?
Lesson #3: Seek Inspiration From Fans For
Contests & Promotions
#DDressed Halloween Twitter & Instagram Contest
Lesson #4: GooDD Conversation Skills = GooDD
Social Media
Funny & entertaining - but
never inappropriate
Have something to say
Encourage other voices
Be authentic
Don’t monopolize
Engage
Listen
Add Personality & Visuals To Responses
Go Above & BeyonDD
Lesson #5: Add Value With PersonalizeDD Content &
Programming
ESPN/Vine
Key Takeaways
• Celebrate your fans
• Put fans in the spotlight
• Surprise & delight them
• Embrace fans as storytellers
• Respond more than you blast content
• Tailor content & messaging to relevant audiences
• Use community insights to keep you running
Questions?
@savvybostonian

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