13. Lesson #4: GooDD Conversation Skills = GooDD
Social Media
Funny & entertaining - but
never inappropriate
Have something to say
Encourage other voices
Be authentic
Don’t monopolize
Engage
Listen
18. Key Takeaways
• Celebrate your fans
• Put fans in the spotlight
• Surprise & delight them
• Embrace fans as storytellers
• Respond more than you blast content
• Tailor content & messaging to relevant audiences
• Use community insights to keep you running