Social Fresh Conference http://socialfreshconference.com

1. Text A for hard “G” (gif)
Text B for soft “G” (jif)
660-358-8526

2. SARAH EVANS
sarahsfav.es I @PRsarahevans I 224.789.8314

3. • People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREAT
CONTENT

4. YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING

5. CONTENT
IDENTIFICATION
& CREATION
Share your favorite tools during this talk, use #socialfresh.

6. STORIES, TRENDS & CONTENT
• POPurls (URL trends from all over
the web) (http://popurls.com/)
• Websta (Trending on Instagram)
http://web.stagram.com/hot/
• Rebloggy (Trending on Tumblr)
http://rebloggy.com/trending_tags
• Viral Video Chart
http://viralvideochart.unrulymedia.
com/all
• PinAlerts (Pinterest alerts)
(pinalerts.com)
• Facebook trends (Facebook home
page)
• Google Top Searches
http://www.google.com/trends/hottr
ends)
• Trending on
YouTubehttps://www.youtube.com/t
rendsdashboard
• Boardreader (forum search engine)
(boardreader.com)
• #tagboard: search any hashtag across
most social networks
(http://tagboard.com)
Sarah Evans – Sevans Strategy © 2014

7. • SlideShare
• Reddit
• Feedly (iOS and Android)
• RSS feeds
• IFTTT and/or Zapier
• Flipboard
• Google Trends or Hot
Searches
STORIES, TRENDS & CONTENT
Sarah Evans – Sevans Strategy © 2014

8. Social EdCal Tools
• Productivity and
collaboration tools, like
Asana or BaseCamp
where you can assign
deadlines;
• Plugins, like Edit Flow
and CoSchedule ($10
month) for Wordpress
that sync with iCal and
Google Calendar;
• High output products, like
DivvyHQ that are platform
agnostic, create multiple
calendars;
• Good, old-fashioned
spreadsheets, like Word or
Google Spreadsheets; or
• Workhack: Evernote, Google
Drive, Google Calendar

9. BUT, WHAT ABOUT PHOTOS?
• Latergramme (browser and
iOS): for Instagram
• Viralwoot or ViralTag
(browser) for Pinterest
• DoShare (Chrome plug-in):
for Google+
• Evernote (browser, mobile)
• Buffer (browser and mobile):
Facebook, Linkedin
Have a better way to manage photos? Share now: #socialfresh.

10. AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in nature
• Example: Add a MailChimp
subscriber to a list from Wufoo
form
• Freemium (100 tasks per
month, 5 zaps)
IFTTT
• More free services and
social (e.g. Twitter,
Facebook, Etsy, Google)
• Limited to certain types of
tasks
• Limited to a certain number
of actions
• Completely free

11. View my public IFTTT recipes at:
ifttt.com/p/sarahevans

12. 3RD PARTY INVOLVEMENT
• Twibble (twibble.io):
publish content from any
RSS feed to Twitter (with
imagery)
• Triberr: find other
bloggers to share your
stuff (2.5 out of 4 stars)
• RoundTeam
(roundteam.co) ($):
Connect your Twitter
account and let others
contribute

13. As a digital correspondent, I
have to be able to create and
share content on the fly…

14. MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgies
6. Evernote
7. Rafflecopter
8. Twitter mobile notifications
9. Over
10. 8mm

15. TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)
• LED light ($50-100)
I have the case with me if you want to see it.

16. ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Facebook covers, invites, blog
content)
• SoundCloud (audio)
• Timetoast (shareable, embeddable
timelines)
• Givver (donate via tweets)
• ThingLink (make images interactive)
(thinglink.com)
• Piktochart (infographic creator)
Share your favorite tools during this talk, use #socialfresh.

17. THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE POST NEEDS A PIN-WORTHY
PHOTO

18. PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/

19. 9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• Phoster (iOS only)
• VSCOcam (iOS &
Android)
• Screenshot (iOS &
Android)
• GifBoom (iOS & Android)
• A Beautiful Mess (iOS &
Android)
• PhotoRepost (iOS &
Android)
Add to this list with #socialfresh and tag me @PRsarahevans!

20. • iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS
FROM YOUR PHONE
• WeVideo (Android only)
• Lapse It (iOS & Android)
• Animoto (browser, iOS &
Android)
• Explain Everything (iOS &
Android)
• ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)

21. DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly create
presentations Facebook
covers, blog graphics, book
covers, etc…
• LICEcap: record your screen
and save as an animated GIF
(www.cockos.com)

22. 4 TOOLS TO MANAGE INSTAGRAM
Statigr.am  web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repost  mobile app where you can browse
community content and repost it with attribution
(Android + iOS)
Latergramme (free) and Postso (paid)  web and
mobile-based photo scheduling tools
Twtrlnd  desktop tool to analyze your competitor
and/or customer social accounts.

23. 4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, even for
enterprise) comprehensive social media
dashboard: monitor, respond, track, assign
tasks to team members, integrate with
your short URL
• Tweetdeck: (perfect for small businesses,
entrepreneurs and startups): owned by
Twitter and only monitors Twitter
• Sharedby: add a custom engagement bar
to every link you share
• Twitter Ads (native): run ads on browser
and mobile version, now complete with
conversation tracking for mobile and more
robust analytics
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com

24. PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedin
• Shows trending topics in
your community and
circles
• Share now or later
app.sway.co

25. REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power
blog comments (free), Sidenotes
(paid) and LiveBlog, LiveChat and
LiveReviews
• ScribbleLive (just acquired
CoverItLive): real-time website
updates, live coverage (used by
CNN, AP, Mashable, etc…)
• RebelMouse: power a website or
blog and update real-time,
visualize live conversations,
moderate contributors

26. SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling platform
integrated with Tumblr
(front end and
dashboard)

27. DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse,
Tumblr, Wordpress,
MoPro)
• Social
• Email
• Mobile
• Traditional
Create your arsenal, or add to content checklist

28. SYNDICATION &
DISTRIBUTION
• AtContent: http://atcontent.com/Studio/Text/8694
879586578442R.textproject/
• Taboola ($2,000 per month) or $525 per week
• Sign up for scribal http://scribol.com
• Sign up for simplereach http://simplereach.com/
• Set up SharedBy.co
• Linkedin ad
• Viral Content Buzz http://viralcontentbuzz.com/
• Submit to Yahoo Contributor
Network https://contributor.yahoo.com/account/
• Submit to CNN iReport http://ireport.cnn.com/
• If it's a compelling image, share via
IMGUR http://imgur.com/
• Share via Scoop.it http://www.scoop.it
• Post to glipho http://glipho.com/sarahevans/desk
• Link your post to an answer in
Quora https://www.quora.com/
• Link your post to an answer in Yahoo Questions
and
Answers http://answers.yahoo.com/question/index
?qid=20090113091544AAepYhS
• Create slides of your content and send to
Slideshare
• If you're a journalist, add to your MuckRack
portfolio http://muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to
Know Your
Meme http://knowyourmeme.com/photos/trending
• Google
News http://support.google.com/news/publisher/bin
/bin/static.py?hl=en&ts=2394225&page=ts.cs&from
=191208

29. MARKETING &
AUTOMATION
TOOLS

30. A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz: Inbound marketing Rankings, links,
social, SEO opps, customer repots,
research tools (small to large business,
entrepreneurs, anyone, really!)
• Marketo: email and campaign
management, budget and marketing
calendar, social sharing
• Eloqua/Oracle: web conferencing, content
marketing apps, CRM, Facebook Insight
Management, Twilio SMS & Pic messaging,
event check-in, predictive lead scoring
(large, enterprise, franchise)

31. ANALYTICS &
MONITORING

32. WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by type of social
(e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights,
monitoring, social replies, analytics, smart reports
(small and medium size businesses with active social
networks)
• BrandWatch: Fully comprehensive and sophisticated
social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and
advertise (social.com) – Twitter Certified and Facebook
Strategic Preferred Marketing Partner, integrated CRM,
service cloud (large, enterprise and great for customer
service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)

33. LOOKING FOR GUEST BLOGGING
OPPORTUNITIES?
• MyBlogGuest
• GuestBlogIt
• BloggerLinkUp
• BlogSynergy
• Guest Blog Genius
• Guestr
• BlogDash
• PostJoint
• Copy for Bylines
• Guest Blogging Websites
• Fizz Niche
• Technorati's directory of
blogs
• Alltop
• Google Blogsearch
• Best of the Web Blogs
• On Top List blog directory

34. FAVE ANIMATED GIF
SEARCH ENGINES
 http://www.giphy.com
 http://www.gifbin.com/
 http://www.gifstache.com/
 http://forgifs.com/gallery/mai
n.php
 http://gifsoup.com/
 http://giftube.com/
 http://iwdrm.tumblr.com/

35. MORE?
Email prsarahevans@gmail.com or tweet
@Prsarahevans me.