Social data is energy that now powers the economy, changing the way people and companies make decisions and communicate. While more than 70% of companies use social technologies, less than 5% are turning social and big data into business impact. In Rob Bailey's sessions at Social Data Week San Francisco and New York, he will profile the dramatic impact of social on business transformation and share case studies from industry leaders who are building next generation social powered solutions to capture new customers and market share.
5. Data being shared is exploding
9x growth in shared content in 5 years
2005 2007 2009 2011 2013E 2015E
2
4
6
8
DataShared(Zetabytes)
3.2B Facebook Likes
500M Tweets
100M Instagram Photos
250M Tumblr Posts
200M Bitly Clicks
70M+ Blogs, Forums
Source: Mary Meeker, KPCB, 2013
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6. Creating a world of data outside your enterprise
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7. First Phase - Figure out what is happening
Track brand keywords
Engage and build advocacy
Report on social metrics
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8. $1.3
Potential economic
gain for top 20% of
industries
Source: McKinsey, http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
Companies report
substantial benefits
today from social
Companies struggle to extract value
Trillion
3%
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9. Social has potential across the business
R&D
Product Development
Operations
Supply /Demand Forecast
Marketing
Market Research
Marketing
Communications
Service & Support
Customer Care
Sales & Marketing
Demand Generation
Sales
Social Commerce
Human Resources
Recruiting Talent
Source: McKinsey, http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
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10. Capturing value requires a deeper dive into the data.
Social Data + Big Data
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11. Social data is rich
and complex
User
Content
Location
Reply
Device
Application
Links
Mentions
Date/Time/Timezone
Anatomy of a Tweet :
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12. Fueling an analytics revolution
From transactions inside to interactions outside
customers
purchases
interests
opinions
engagement
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13. Social data is transforming business
Early Social Social Today
Social Monitoring
Command Centers
Marketing Teams
Activity Spikes
Social Data
Business Decisions
Whole Company
Every Team
Influencers & Audiences
Social + Business Data
isolated
connected
Tuesday, September 24, 13
14. Social Economy value chain Is emerging
publishers
BI/analytics appssocial apps DIY enterprise apps
customer service news monitoring email marketing influencer modeling market research demand planning
social data platform layer
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15. We power social economy apps
www.powered.datasift.com
Demand Generation Business Intelligence
Data Visualization
Advertisement Analytics
Broadcast Media
Data Science, Analytics
Data Visualization
Social Media Marketing Analytics Data Visualization Social Media
Analytics
Marketing
Customer Service Analytics, Business Intelligence
Data Visualization
Analytics
Analytics, Lead Generation
Social Media
Tuesday, September 24, 13
16. Analyze social campaigns
• Viral Dove campaign became most
watched ad ever
• Know reach, engagement, working
strategies
USA
Facebook Mobile
37% of Traffic!
USA
Facebook Web!
USA
Direct Traffic!
USA
Upworthy.com
!
USA
Twitter!
UK
BR!
CA!
GR!
NL!
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17. SecondSync dials in advertising
• Analyzed social activity during
BBC’s Africa
• Revealed high interest in
giraffes fighting
• Refocused advertising around
giraffe footage to drive
audience
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20. Proactive customer care
• Uses Conversocial for
customer service + support
• Uses proactive search to
suggest sales / provide style
advice
• Turning service into proactive
customer care
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22. Social Data Is Competitive Advantage
Massive Market Opportunity
Delivering ROI In Every Department
Transforming Businesses
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23. Powering the social economy
Thank You!
Rob Bailey
@RMB
Tuesday, September 24, 13