It is important to your nurture everyone in your database, but should you send everyone the same message? Segmenting your list can help you create tailored messages.

1. Why Your Nurture Database Should Have Categories Treat Everyone Differently

2. Is everyone in your nurture database in the same category?

3. All businesses have at least three categories:

4. Past Customers

5. Current Customers

6. Prospects

7. If you segment your database into these 3 categories

8. You can send different messages to each

9. Send past customers special coupons to get them to buy again

10. Or ask them for testimonials

11. Send current customers requests for referrals

12. Send prospects big coupons or discounts to get them to buy

13. This only works if you have your database separated into categories

14. If you database isn’t separate– don’t worry!

15. What matters is that your nurture your prospects and customers consistently

16. Need help designing your Business Nurture Marketing program?

17. Go to playbigonlinemarketing.com/ Nurture-Marketing to download your free 14 Ways to Use Nurture In Your Business Report

18. Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size business and budget.support@playbigonlinemarketing.com