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Becoming a Bank Social Media Leader

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Ben Pankonin
Ben Pankonin

Becoming a Social Media leader for your bank takes work. Ben Pankonin and Ann Chen hosted with Social Assurance and ICBA. Learn the tips and tricks for community managers to lead their community banks to Social Media and Digital Marketing success.

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Becoming a Social
 Media Leader Ann Chen Ben Pankonin #SMBank
@benpankonin #SMBank @annj_chen ICBA Social Assurance
#SMBank Agenda § Intro Becoming a Social Media Leader § The Look § The Content § The Connections
#SMBank ICBA’s 3rd Social Media Leaders What’s New?
#SMBank ICBA Social Media Leaders •  Asset size designations •  Judges •  Meaning of Rankings •  List debut date •  Why enter?
#SMBank The Look How do you appear?
#SMBank The Look #SMBank
Photos It doesn’t matter how big you smile, don’t take photos that look creepy. #SMBank Take Better
#SMBank The Look
Trade Show Photo #SMBank The
#SMBank The Content What do you say?
What Not to Say •  Acknowledging Customer Relationship •  Products without Disclosures •  Care in links to external sites without guidance. #SMBank
Community Events Rely on staff to attend events. •  Encourage staff to be active on social media for community events. #SMBank
#SMBank Awards
Food Unites, Trucks Drive Traffic #SMBank Millennial  Trends     drive  traffic  
#SMBank The Connections Who is Involved?
Who? Marketing / Compliance Executives? Loan Officers? Branch Managers? #SMBank But
#SMBank Sudden Death 
 Dodge Ball Tournament #SMBank
Engaging Mobile 6 of the 10 most used apps on mobile are messaging apps How do you use mobile for engagement? #SMBank
Your Advocates •  Engage before the event •  Know who the influencers are •  Remind them #SMBank Arm
Bring the Whole Team •  Guys •  And Gals •  Young •  Old #SMBank
Bank Goals •  Checking Accounts? •  Commercial Loans? •  Mortgages? #SMBank Start with
Management •  Align Goals •  Align Reporting (Conversions) •  Support those who influence #SMBank Getting buy-in from
Social Monitor Lite Demo #SMBank SocialAssurance.com/webinars/   Wednesday  June,  3rd   10:30  or  2:30  CDT   New Features in
Contact a Leader #SMBank Ann Chen Ann.Chen@icba.org 202-821-4346 @annj_chen LinkedIn.com/in/annjchen Ben Pankonin ben@socialassurance.com office 402-875-5636 x1001 @benpankonin LinkedIn.com/in/benpankonin

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