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Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts

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Part 1 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section provided a high level overview on questions we get asked the most by clients and potential clients.

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School of Visual Concepts Social Media Strategies and Programs for Marketers - 201 Level Section 1 May 18, 2011 Andy Boyer & the Social3i Team
About Us ,[object Object]
We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.
We focus on delivering ROI-based programs, not just brand impressions.
Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture-backed startups, non-profits, and minor league baseball.
Links: Web: http://www.social3i.com Blog: http://www.social3i.com/blog Twitter:  @social3i Email: andy@social3i.com
Resources for the class:
Our past deckswww.slideshare.net/social3i
What we covered in 101
Agenda 9:15 Section 1: Social Media 201 Overview ,[object Object]
Questions we get asked a lot10:15 Break 10:30 Case Study: RealNetworks - Reality TV, Streaming Video and the Real-Time Web ,[object Object]
How RealNetworks has embraced social media as a means to connect with a highly engaged audience.
RealityNation.com
Overview of the Challenges and Opportunities RealNetworks is finding while working with Social Media 11:15 Section 2: How to Use Social Media Analytics and Measurement Tools - Xavier Jimenez 12:15 Lunch 12:45 Section 3: Advanced Channel Tactics and Execution ,[object Object]
Facebook iFrames,
Contests
Facebook/LinkedIn Advertising,[object Object]
Internet Traffic – Indication of Shift Away from TV Netflix video streaming is now the single largest source of peak downstream Internet traffic in the U.S. 29.7% HTTP websites (18 percent) BitTorrent (11 percent) YouTube (10 percent) BitTorrent still accounts for half of all upstream traffic
Thinking Social
Thinking Social
Thinking Social
Framework for 201 class vs the 101
We’re being retrained. Today’s consumer…
Thinking Social Social dynamics are going to work their way into every industry, and the companies of the future will be the ones that bake them in from the beginning, rather than slapping them on as an afterthought. - Facebook CEO Mark Zuckerberg
For example…
Thinking Social
Everyone is a potential reporter:Live from Bin Laden’s House
The Hard Questions we get asked most often
Building the team
Your Social Media All-Star Team
How Levi’s Chose a Community Manager
I have a Facebook Page, now what?
Learn from the Best http://www.ignitesocialmedia.com/facebook-marketing/top-50-branded-facebook-fan-pages-april-2011/
DKNY Campaignhttp://www.facebook.com/DKNY?sk=app_101156193272474
DKNY Campaignhttp://www.facebook.com/DKNY?sk=app_101156193272474
Big Fish Games on Facebook
World Park Campaign
What is Gamefication
Using Games to Attract Fans
WorldsBiggestPacMan.com
Games rules applied to Facebook Pages
What do we do about Mobile
This is the world in which we now live
The mobile experienceFour out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
What does your web site look like on mobile devices?
QR Codes
Mobile Opportunites Abound

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