1. Social2B Capabilities

2. Social2B is an Enterprise Social Media Marketing, Consulting,
and Product Development team of top industry professionals,
dedicated to helping B2C and B2B clients leverage the explosive
growth of social media marketing. We create solutions at the
intersection of marketing, technology, and social media that
drive client engagement, conversion and bottom line results,
backed by unique metrics, measurement and campaign
management methodologies. We advise Enterprise clients on
social media maturity and scalability issues, social value chain
optimization strategies, while helping them build the
appropriate social media infrastructure and integration points.
For more information, please contact us at
info@social2B.com
or review our track record at
www.social2b.com
Social2B

3. We have assisted many companies in the early stages of
building their Social Media Infrastructure with the
foundation in measurable and scalable architecture and
toolset. Here is a partial list of offerings that we were able to
help our clients with:
1
Social Media Strategy and Ideation – marketing platform
strategy, acquisition strategy, engagement and conversion
techniques, campaign management tactics, measurement
and scalability methodology, marketing budget allocation
and optimization (traditional versus emerging media)
Social2B

4. 2
Social Value Chain Analysis – value
chain metrics mapping to Social
Media metrics and measurements
For more information, please refer
to:
http://www.social2b.com/index.ph
p/social-value-chain-analysis/
Social2B

5. 3
Integration of Social Media and Search Media
Optimization – an extremely important component at
the intersection of acquisition, engagement and
conversion (pre-click and post-click).
4
Social Media Marketing – social media
communications, profile management and community
building, social bookmarking, persona
management, content development, writing, content
curation, content adaptation, advocacy building.
Social2B

6. 5
Web design and integration for Conversion – Web
design is not typically what we lead with, but we fully
understand and practice the importance and value of
specific design parameters that need to be present –
in general and on a campaign basis
Social2B

7. 6
Tool management, Deployment and Tool Selection Process –
our knowledge/experience of/with the toolset for Social Media
and surrounding disciplines benefits the client in the following
areas:
A. Monitoring – Radian6, SocialMention, Vocus, Trackur, Raven and
RavenSEO, many others (useful link - http://wiki.kenburbary.com/)
B. Reporting – SocialReport(one of our favorites with lots of potential for
scalability and integration), Radian6, WebTrends, Raven, SiteCore, many others
C. Integration of email and social media – eWay Direct, YESMail, others – one of
the most important components of the overall strategy and tactics
(cascading, integration, acquisition, etc.)
D. Marketing Platforms or components – ECHO, KickApps, Java Software, Custom
Built and Integrated with Facebook, Twitter, SlideShare, YouTube, Vimeo, others
E. Social Media Publishing or CMS platforms – Butterfly Publisher, SiteCore, others
F. Mind Mapping – MindManager, others (useful in the ideation process and to
architect your Social Media environment)
G. Project and Campaign Management – 37Signals, Jira, MS Project, MindManager
H. Automation – Marketo (B2B)
Social2B

8. Branding- We have helped many clients to extend their brands (and their
product sub-brands) through introduction of landing page strategies, as
well as micro site strategies, driving traffic to both and achieving
significant results in a short period of time
7
Execution for the above (implementation, deployment, maintenance and
management) – we don’t operate as a typical vendor business model, as
we tap into our own expertise and the expertise of our partners globally
8
Social Media Marketing Outsourcing – resource augmentation and skills
transfer, training, team extensions (Executive Training to tactical
deployment training modules)
Social2B

9. Here are some of the new offerings from Social2B that can be promoted immediately:
Social2B Social Media Diagnostic - we are getting good traction with this offering within the Financial
Service market - http://www.social2b.com/index.php/financial-services-social-media-diagnostic/ -
quick, and insightful offering, providing a third-party look into effectiveness and efficiency of SM efforts
by marketing organizations.
Social Media Value Chain Analysis - when you type 'social value chain' we are on the first page of Google
Search results - we wrote the book on bringing Social Media into the Enterprise and analyzing the impact
of Social Media on B2B and B2C value chain in an organization -
http://www.social2b.com/index.php/social-value-chain-analysis/. This topic positions the CMO as a
leader within the organization and provides an opportunity to open many doors in driving Leadership
Agenda. Strategies for Metrics and Measurements, Enterprise Integration, Budget Allocation
Strategies, Optimization, etc. are included in the analysis.
Social Media Training for the Enterprise - A unique training offering of 2-3 days which delivers excellent
overview of the impact of Social Media within the Enterprise Environment, but also delivers a number of
unique topics, such as Social Media and SEO integration, Social Media Analytics, SM Measurements and
Metrics Methodology, etc. - http://www.social2b.com/index.php/social-media-training-for-the-
enterprise/. Topics also include how to hire social media resources and leadership and how to develop
and train your teams for successful outcome.
Social2B

10. Social Media Content Management and Curation - Enterprise wide strategies for content
creation, content management, and content curation for social media -
B2B and B2C environments - http://www.social2b.com/index.php/social-media-marketing-and-content-
management/ - HOT TOPIC!
Content is king and leveraging it for successful engagement and conversion is an art form.
Social Media Integration, Tool Selection and Management Process - there are so many tools and
platforms out there and they all do different things - how does CMO decide what to invest into and what
to get out of in terms of data, actionable information, etc. - http://www.social2b.com/index.php/tool-
management-deployment-and-selection-process/ (we have our favorites, of course, like SocialReport) -
Building a tool and reporting architecture is extremely important, as many decisions will be made from
the results of this important investment. Building an integrated marketing environment, with analytics
and scalability capabilities is a MUST for any forward-thinking CMO and their organization.
Social2B