Sun Burn Brewery is a proposed craft brewery for the Tampa Bay area that aims to address the lack of quality craft beer options in Florida. The business plan outlines Sun Burn's mission to brew a wide range of high-quality craft beers and their strategy of brewing, selling, and repeating. It analyzes the growth of the craft brewing industry and local competition. Financial projections include start-up expenses, sales forecasts, and profit/loss, cash flow, and balance sheets. The plan details a phased approach to raising capital, building the brewery, and marketing with a soft opening followed by an official grand opening.

1. Sun Burn Brewery By: Eric Hanson MAN 4801: Business Plan Strategies

5. Sell the Beer

6. Repeat

7. Quality

8. Consistency

10. 5.9% by volume in 2008

11. 7.2% by volume 2009

12. 9% by volume first half of 2010

13. Overall U.S. Beer Sales

14. Down 2.7% by volume first half of 2010

15. Down 2.2% in 2009

16. Import Beer

17. Down 9.8% in 2009

18. General

19. Craft Breweries Currently provide an estimated 100,000 jobs in the U.S.

20. 1595 Breweries operated in 2009, the highest total since before Prohibition.http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts

23. We will never brew a craft beer to appeal to the “macro” beer drinker.

25. W: Mismanaged, poor communication between departments

26. O: Huge opportunities for Growth

28. W: No diversification even within existing Belgium styles

29. O: Plenty of room to grow

31. W: Not well educated in craft beer

32. O: Getting permits for their Tasting Room

34. Start-up Expenses Sun Burn Brewery

35. Sales and Cost of Sales Forecast Sun Burn Brewery

36. Income Statement (Profit and Loss) Sun Burn Brewery

37. Cash Flow Statement Sun Burn Brewery

38. Opening Day Balance Sheet Sun Burn Brewery

39. Key Ratios Sun Burn Brewery

41. Begin to raise Investor Capital

42. Prepare for building permit

43. Seek bids for used brewing equipment

44. Create graphic designs and logos

45. Phase Two (Quarter 4, 2011)

46. Achieve minimum investment level

47. Build the brewery and tasting room

48. Finalize all permits and licenses to operate

49. Phase Three (Quarter 1, 2012)

50. Purchase brewing ingredients

51. Brew first batches

52. Meet with local distributers and retailers to discuss first sales

53. Phase Four (Quarter 2, 2012)

54. Soft Grand Opening

55. Begin to market products