The document discusses load testing best practices for peak seasons. It recommends measuring site performance now, prioritizing issues, and optimizing the site. Key things to test include popular session paths and peak load times. Testing should start early and continue through development, staging, and production. Automated testing allows for continuous testing. The goal is to measure, optimize, and repeat testing to ensure peak performance.
https://www.soasta.com/blog/23-stats-mobile-web-performance-monitoring/
13 advertisers' websites crashed or performed poorly after their ads were shown during Super Bowl XLVII https://www.soasta.com/blog/support-your-super-bowl-ad-testing-and-optimizing-for-guaranteed-performance-2/
You can see that pretty much every asset type is in growth mode, with the most notable ones being images, scripts, and video content.
https://www.soasta.com/blog/page-bloat-average-web-page-2-mb/
https://www.soasta.com/blog/super-bowl-revisited-support-ad-testing-optimizing-guaranteed-performance/
13 advertisers' websites crashed or performed poorly after their ads were shown during Super Bowl XLVII
Which paths through site are most important?
Test desktop, mobile, network emulation