Tactical tips for surviving the holidays – and getting the best results! Trada is back with our final Holiday Prep 2011 webinar. You’ll learn about: - How to build your cross-departmental battle plan - Disambiguation pages: whatever the heck they are, you need ‘em - Targeting early birds and late shoppers – and how to stay organized - Keeping budget on track - And oh so much more!

1. Pre p:
H oliday
om es
He re C
loo d!!!
th eF
#holidayPPC
trada.com

2. $25
#holidayPPC
trada.com

3. Director of Account
Management and Earlybird
Planner Matt Hessler
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

4. Marketing Manager and last-
minute shopper Anna Sawyer
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

5. The cardinal sin of landing
pages?
Your cross-department
readiness plan
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

6. be prepared
to pause
ads for sold-out
products
The cardinal sin of landing
pages?
inventory
management
and readiness
alerts for
sold-out
products
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

7. Oct 28:
Search analysis
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

8. Perform a search
analysis:
This week: Year-to-date and last
year’s data
to determine top sellers
by volume and highest
ROI
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

9. Pull this data from internal sales
reports, Google Analytics, and
AdWords.
es
al ts
S
or
Rep
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

10. Nov 11:
Landing page
checklist
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

11. good landing pages for
high-volume sellers
SEO-optimized
disambiguation pages literally a checklist!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

12. For tips on landing page
Holiday Prep:
optimization, check out
last month’s webinar on
landing pages at
The Science
trada.com/resources
of Landing
Pages
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

13. So what the heck is a
disambiguation page?
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

14. Nov 18:
Ad copy
checklist
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

15. write copy for Black
Friday, early bird and
late shoppers
write copy for all ads, Ad copy
then pause checklist
have all copy approved
ahead of time
(Facebook)
calendar of pricing
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

16. Early birds
impulse
add-ons one-day-only/
limited quantity
coupons
extended
support/service
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

17. Early birds price
guarantee price
comparison
shipping
deals
quality
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

18. last-
minute
in steals
stock!!!
rush
holiday
delivery
Last-minute shoppers
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

19. Nov. 23
Deploy ads!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

20. Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

21. What about
Facebook?
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

22. focus on purchasing:
put prices in your ads!
include a countdown to
Facebook
Christmas. Change ads checklist
every day
send traffic to your
website
consider your ROI (for
once)
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

23. Remember to communicate with
your team and across
departments!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

24. Here’s to a great
holiday season!!!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

25. Here’s where we take two
minutes to tell you that you
can use Trada to do all this
PPC holiday prep...
... and it doesn’t cost any more
than if you were to do online
advertising yourself.
trada.com

26. Trada has a large, global crowd of certified
paid search experts who do online
advertising for you.
trada.com

27. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com

28. and they already know how to
run successful search campaigns!
trada.com

29. It’s pay-for-performance.
There are NO fees:
no startup fees, no management fees.
You can get started right away.
trada.com

30. @fasterstill @annafsawyer
Time for questions!
For more information or to schedule a demo, email
sfox@trada.com
trada.com