This document discusses how to develop a mission and brand as a love story by finding your passion, telling your story, forming a tribe to share it with, and evolving over time. It emphasizes that brand is about connecting rational and emotional elements to create a sustainable competitive advantage. The process involves first creating a story, then informing, inspiring and empowering others with that story. The brand and mission should evolve as long as it continues to thrive through its leader, tribe, or on its own if leadership changes. Several sources of inspiration on branding and meaning-based frameworks are referenced.

1. hi

2. the MISSION a love story by Snow Dowd

3. find your passion

4. tell your story

5. form your tribe

6. share the love

7. or sell the love

8. be open to
what comes back

9. evolve

10. the end

11. everyone likes stories...
but how do I
make my MISSION
a love story
?

12. make friends
with
BRANDING
it’s not as dirty as you may think...

13. BRAND ≠
my logo
Source: Marty Neumeier - the Brand Gap

14. BRAND ≠
identity guide
Source: Marty Neumeier - the Brand Gap

15. BRAND ≠
good stu
Source: Marty Neumeier - the Brand Gap

16. *
*BRAND = gut feeling
Source: Marty Neumeier - the Brand Gap

17. “ ...brand is all about—
connecting the rational
and the emotional,
the theoretical and
the practical, the logical
and the magical
to create a sustainable
competitive advantage. ”
—SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL

18. { beginning }
Create a story
Tell the story
Bring the story to life
Source: Siegal + Gale (www.siegelgale.com)

19. { middle }
Inform
Inspire
Empower
Source: Siegal + Gale (www.siegelgale.com)

20. { end }
Evolve so long as you shall thrive...
By you, I mean:
you, your mission, and your tribe
or just
your mission and your tribe
(should you die or step aside)
or just
you
(should it arise
that the mission or the tribe
decides its ending time is neigh...)

21. { inspiration }
Marty Neumeier
The Brand Gap
Zag
The Designful Company
Susan Fournier
Meaning-Based Framework for the Study of
Consumer-Object Relations
30 Questions to warm your heart:
Brand Assessment Questionnaire
http://www.allaboutbranding.com/index.lasso?article=15
{ me }
made with love (and Adobe Illustrator)
by Snow Dowd
2 min. POP speech for ARTL 544
Arts Leadership MFA @ Seattle University