Want to know why K-POP phenomenon have the hearts of most people? This is research helps you to find the answers. Though the sample of study is small, you can always relate the effects that K-POP has brought unto this world.

1. POPULARITY OF KPOP
& ITS INFLUENCES
By Sofia Naznim

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3. Hallyu Wave or the
Korean Wave refers to the
spread of South Korean
culture around the world
Kim Ji Soo the author of
The Korea Times (2010)
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4. K-pop?
• Abbreviation of
Korean pop
music has
become a large
part of the
Korean wave
YouTube and
Twitter-
crucial tools
to reach
audiences all
around world
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6. Catchy songs
Outer appearance of the
K-pop artists
The choreography of the
dance
 Internet-main source that contributed to K-pop popularity in Malaysia
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7. These days, many
students are listening to
K-pop music
However, there is not
much information
regarding K-pop in
Malaysia
Therefore,this reportis
aimed to find the
frequencyand ways of
consuming K-pop music
among the students and
how it influenced the
students
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8. To find the
frequency and
ways of
consuming K-pop
music among the
students of UiTM
Shah Alam
To find out how
K-pop has
influenced the
students
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9. This report was done on a small scale
involving 30 respondents-Larger sample
would be required
Various printed resources on the issue
were looked into before data were
analysed
Other relevant text references were also
used to justify the scope and focus of the
report
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10. Literature on the topic of KPOP is limited
because the topic is relatively new in
Malaysia
Background information for the report
was limited to articles from various
websites
The time given to complete the report is
only 14 weeks
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11. There were 30
respondents who answer
the questionnaire which
have been answered by
both female and male
respondents
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24. • New knowledge
about South
Korea, variety in
music choices
and catching
choreography
• The entertaining
qualities
• Language
• Physical
Appearance
• Fashion
• Moderate
UiTM Shah
Alam
students’
obsession
towards Kpop
music
The cultural
offerings
Consuming
Korean
content
UiTM Shah
Alam student
fans’ active
consumption
of Korean
music
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