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STOP TALKING, START LISTENING!  PR 2.0  A CASE STUDY BY SAYURIE NAIDOO
Go Canada Go!
Gear Up For Gold ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why this works:
DUH! ,[object Object],[object Object]
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Meet your new target market ,[object Object],[object Object],[object Object],[object Object],[object Object]
But first, what is Web 2.0? ,[object Object],[object Object]
PR 2.0 puts the “public” back in public relations! ,[object Object],[object Object],[object Object]
Broadband connectivity supports conversations ,[object Object],[object Object]
How does this relate to Molson? ,[object Object],[object Object],[object Object]
The Bottom Line ,[object Object],[object Object],[object Object],[object Object]
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Pr 2 0 - Stop Talking, Start Listening!