Standard machine-readable way to express the meaning of content, data or anything else you can represent on the webGoal is to express relationships between concepts more completely and enable more automated linking of dataBringing disparate data together allows us to answer new questions, and access data from different anglesE.g. Alzheimerâs advances just announced Explore the AP archive based on your particular perspective, e.g. show me all the AP content about people who are alums of a particular universityThe Semantic web is enabling users to share preferences and other information across multiple social networking sites â when I go to a news site, that site could take advantage of what my Facebook account knows about me and deliver a customized experienceKey concepts:Primary model is the RDF standard with extensions for specific types of concepts, e.g. people, products, contentRDF expresses relationships between 2 concepts: Alex Rodriguez <plays for> the New York YankeesEach concept has itâs own unique URL, known as a URI (a web page per thing)Flexible architectureThis is an emerging field that is gaining traction, but itâs important for the AP to lead in this space â to help define the semantic web standards for news
We are already expressing the semantics of AP content through our automated tagging, rich entity and taxonomy data and the rollout of hNewsDion Lewis example: college football player, running back for University of Pittsburgh, hometown is Albany, NYhNews provides a simple way to express some of the semantics of news content
Publishing Linked DataMaking our taxonomy and vocabulary data available in standard semantic web formatsMaking our tagging service available externally, so that we become the taxonomy standard for newsMaking News Content Semantic-Web Ready
There are several ways this could benefit the APInternal Enable editorial to generate new types of data visualizations and interactivesElections, Economic Stress MapExternalPublish vocabulary data using RDF and URIs to support delivery for CAPIPublish as web pages to help drive traffic to AP and member web properties (e.g. Topic Pages)Make the AP tagging service available externally to drive adoption of our standard taxonomy and increase news participation in the Semantic WebOffer an alternative to OpenCalais for news publishersEstablish AP as the standard for news taggingOpportunities with CMS vendors, aggregators like Yahoo and GoogleBenefits: News focus, More detailed subject tagging, hierarchy, higher accuracy/disambiguationMap our vocabularies to others (NY Times, BBC) to enable aggregation of related content and data, e.g. mash ups of AP and other content and dataThese are all possibilities enabled by putting some common semantic web infrastructure in place,
Support additional formats for content delivery and trackingRDFIPTC is looking into developing a version of NewsMLG2 in RDFThomson Reuters and OpenCalais deliver tagging in RDFBBC â using RDF to produce their World Cup site http://news.bbc.co.uk/sport2/hi/football/world_cup_2010/default.stmRDFaRDFa is a version of RDF for HTMLNY Times is interested in partnering on RDFa for news as part of their SEO strategyFacebookâsOpenGraph is based on RDFaGoogle Rich Snippets support RDFaOthers are seeing SEO benefits from RDFa (Best Buy)Customers could choose to receive eitherhNews or RDFa depending on their use case