The Business Modeling Starter Kit was created at Telekom Innovation Laboratories. It helps entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business.

1. Deutsche Telekom Laboratories
Business model kit.
What‘s in the box?
Playground
Quick-Start Guide
Example Cards Challenger Cards
Instruction Cars
Refinement Sheets
Sticky Notes + Pens

2. Deutsche Telekom Laboratories
Business model kit.
Preparing A Business Modeling Session.
Place the Playground on the
tabel
1
2
Place Example
Cards
on the
Playground
3
Place Challenger Cards on the
‘Playground’
Place Instruction Cards on the
table
4
5
Hand Sticky-Notes & Pens’ to all
participants

3. Deutsche Telekom Laboratories
Business model kit.
Business Modeling Process.
 User Experience
 Channels
 Revenue Models
 Company
Capabilities &
Activities
 Resources
 Partners
 Cost
 Value
Proposition
 Customer
Segments
 Consolidat
e ideas
 Select
business
stragegy
 Refinein
g ideas

4. Deutsche Telekom Laboratories
Business model kit.
Instruction Cards.
 The cards provide
creative exercises and
questions for
brainstorming
 Instruction cards will
guide the team step by
step through the
business modeling
process.

5. Deutsche Telekom Laboratories
Business model kit.
Example Cards.
 Example cards are
used for an initial
warm-up exercise.
 The warm-up will get
the tam more familiar
with the business
model framework and
the way it works.

6. Deutsche Telekom Laboratories
Business model kit.
Challenger Cards.
 Challenger cards set
out scenarios that help
refine the business
concepts.
 The cards query the
team particularly in
terms of market
competitors and
growth strategy.

7. Deutsche Telekom Laboratories
Business model kit.
Business Model Framework Sheets.
 Framework sheets are
used for the final step
for grouping all ideas
into separate clusters
 Each idea cluster
stands for a distinct
business strategy.
 Capturing all ideas on
separate frameworks
helps the team to
make an informed
decision about the
best business strategy
to pursue.