Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
4. #SMTLive
Our Speakers
Kendra Simpson is the Director of Communications at Kohler Co. leading global social media across their portfolio of
businesses. Prior to her role at Kohler Co., she was a Vice President at Ogilvy, leading social strategy for the Kimberly Clark
baby and childcare brands. Kendra has a bachelor’s degree in Business from Franklin University In Ohio, and a Post-Grad
degree in PR from the University of Stirling in Scotland. @Kfoley
Will McInnes is the CMO at Brandwatch, a leading social media analytics tech company. With offices in New York, San
Francisco, Berlin and Brighton, Brandwatch provides advanced social media listening and analytics platforms for global
brands including British Airways, Digitas, Whirlpool, Dell, PepsiCo and Monster. @willmcinnes
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Drew Neisser is founder and CEO of Renegade, the NYC-based agency that helps CMO’s transform marketing from mere
messaging to programs of genuine value. Dubbing this approach “marketing as service,” Drew and the Renegade team are
on a purposeful quest to eliminate ad pollution. He is a recognized authority on non-traditional marketing techniques having
won innumerable awards for creativity and campaign effectiveness and is the author of a new book, The CMO’s Periodic
Table: A Renegade’s Guide to Marketing. @DrewNeisser
Kevin Hack is the head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company where he
manages social listening, engagement, and analysis efforts for the brands and company. Prior to his current role, he led
Social Media Customer Care and Consumer Insights at Hershey’s. He previously studied Marketing at the Haub School of
Business at Saint Joseph’s University in Philadelphia, Pa. @kevinhack
6. 1200+ clients in 20+ international markets
98% customer satisfaction
Over 30% of Fortune 100
300+ employees
International New York/San Francisco/Brighton/Berlin/Stuttgart/Singapore
A scalable proprietary solution supporting 44 languages
18. #SMTLive
Kohler at Bonnaroo
Moderate and quantify social conversations to drive SOV
• Shared daily “briefs” between the Command Center and on-site staff
shared key insights, opportunities and optimize strategies
• Our strategy: listen around five “core” buckets of social
conversations to streamline engagement
@Kfoley
@Bonnaroo Showering at
Bonnaroo
Kohler @
Bonnaroo
Influencers @
Bonnaroo
Brands @
Bonnaroo
19. PAGE 19
• 200% increase: social
engagement rate
• #KohlerShowerParty
mentioned more than 3,400
times // 13.5MM impressions
• 10 influencers with
cumulative following of
7.4MM
• NeverTOO Loud media
• 1,200+ organic followers
gained
• 200% increase: social
followers/day across
Kohler brand platforms
• 2,000 Moxie giveaways
• 347% increase: sales on
Amazon.com
More than 80 million impressions and 380,000+ engagements drove
awareness and consideration for the brand
Targeted social
listening & media
investment
Influencer and cross-
channel media
partnerships
Content published
across channels &
communities
Integrated Moxie into an
experience that
attendees could take
home
@Kfoley
21. #SMTLive
Our Speakers
Kendra Simpson is the Director of Communications at Kohler Co. leading global social media across their portfolio of
businesses. Prior to her role at Kohler Co., she was a Vice President at Ogilvy, leading social strategy for the Kimberly Clark
baby and childcare brands. Kendra has a bachelor’s degree in Business from Franklin University In Ohio, and a Post-Grad
degree in PR from the University of Stirling in Scotland. @Kfoley
Will McInnes is the CMO at Brandwatch, a leading social media analytics tech company. With offices in New York, San
Francisco, Berlin and Brighton, Brandwatch provides advanced social media listening and analytics platforms for global
brands including British Airways, Digitas, Whirlpool, Dell, PepsiCo and Monster. @willmcinnes
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Drew Neisser is founder and CEO of Renegade, the NYC-based agency that helps CMO’s transform marketing from mere
messaging to programs of genuine value. Dubbing this approach “marketing as service,” Drew and the Renegade team are
on a purposeful quest to eliminate ad pollution. He is a recognized authority on non-traditional marketing techniques having
won innumerable awards for creativity and campaign effectiveness and is the author of a new book, The CMO’s Periodic
Table: A Renegade’s Guide to Marketing. @DrewNeisser
Kevin Hack is the head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company where he
manages social listening, engagement, and analysis efforts for the brands and company. Prior to his current role, he led
Social Media Customer Care and Consumer Insights at Hershey’s. He previously studied Marketing at the Haub School of
Business at Saint Joseph’s University in Philadelphia, Pa. @kevinhack