Putting the Pieces Together: Finding Value in Unstructured Data
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2. Putting the Pieces Together: Finding Value in Unstructured Data Brought to you by Twitter: #SDCWebcast
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4. Our Panel Stephen Baker , author of The Numerati, is a journalist based in the the New York area. He spent 20 years writing for Businessweek, prior to which he was a reporter for the El Paso Herald-Post and the Daily Journal. While at BusinessWeek, Baker wrote cover stories on blogs, the data analysis of social networks, and Google's cloud computing. He blogs at TheNumerati.net and is on Twitter @stevebaker. Marc Schroeder is Vice President of Teradata’s Customer Management Marketing Solutions team, and a strategic marketing veteran who has specialized in developing Customer Relationship Management (CRM) solutions for companies around the world. Marc has worked on both the vendor-consulting side and the client-user side of the CRM field, and has led CRM strategic initiatives for a number of Fortune 500 companies. Joe Hughes is a senior executive in Accenture’s Global Systems Integration practice and leads the Global Customer Service and Support and Integrated Desktop Offerings for Accenture's Electronics and High Tech industry group. Joe specializes in Voice of the Customer analysis and the service applications of Social CRM. Mike Breitenbeker is Manager of EDW Applications with Overstock.com, responsible for application administration and development to creatively meet the needs of a dynamic business. Prior to joining Overstock.com, Mike worked as the CRM manager and certification database DBA for Novell Worldwide Training Services. Mike holds the Teradata Master Certification.
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Hinweis der Redaktion
TRM will generate, manage and track social media campaigns Teradata will partner with key players in the social media monitoring and analytics space and provide integration with TRM (eg. Radian6, Crimson Hexigon, Attensity, etc.) TRM will enable/facilitate social media sourced triggers for event based marketing campaigns Teradata will help identify key nodes in social networks that can be targeted with appropriate marketing communications