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Putting the Pieces Together:  Finding Value in Unstructured Data Brought to you by Twitter: #SDCWebcast
About this Webinar ,[object Object],[object Object],How you can share
Our Panel Stephen Baker , author of The Numerati, is a journalist based in the the New York area. He spent 20 years writing for Businessweek, prior to which he was a reporter for the El Paso Herald-Post and the Daily Journal. While at BusinessWeek, Baker wrote cover stories on blogs, the data analysis of social networks, and Google's cloud computing. He blogs at TheNumerati.net and is on Twitter @stevebaker. Marc Schroeder  is Vice President of Teradata’s Customer Management Marketing Solutions team, and a strategic marketing veteran who has specialized in developing Customer Relationship Management (CRM) solutions for companies around the world. Marc has worked on both the vendor-consulting side and the client-user side of the CRM field, and has led CRM strategic initiatives for a number of Fortune 500 companies. Joe Hughes  is a senior executive in Accenture’s Global Systems Integration practice and leads the Global Customer Service and Support and Integrated Desktop Offerings for Accenture's Electronics and High Tech industry group. Joe specializes in Voice of the Customer analysis and the service applications of Social CRM. Mike Breitenbeker  is Manager of EDW Applications with Overstock.com, responsible for application administration and development to creatively meet the needs of a dynamic business. Prior to joining Overstock.com, Mike worked as the CRM manager and certification database DBA for Novell Worldwide Training Services. Mike holds the Teradata Master Certification.
Social Media Impact in Today’s Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of Social Media Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unstructured data… what is it and what can I do with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online  Data Offline Data
Monetizing Social Media as a Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM/Community Program Source Data
[object Object],[object Object],[object Object],[object Object],Transforming Unstructured Data to Customer Dialog Via Integration
Harnessing Social Media Channels to Your Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disclaimer: This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.
Knowledge Management is Key ,[object Object],[object Object],[object Object],[object Object],Knowledge Management Lifecycle:  “Virtuous Loop” Disclaimer: This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.
Unified Information Access (UIA) is a key to leveraging social media at speed ,[object Object],Disclaimer: This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.
Social CRM Vendors with Structured and Unstructured Capabilities We Are Watching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disclaimer: This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.
Thanks for Joining Us ,[object Object],[object Object],[object Object]

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Putting the Pieces Together: Finding Value in Unstructured Data

  • 1.  
  • 2. Putting the Pieces Together: Finding Value in Unstructured Data Brought to you by Twitter: #SDCWebcast
  • 3.
  • 4. Our Panel Stephen Baker , author of The Numerati, is a journalist based in the the New York area. He spent 20 years writing for Businessweek, prior to which he was a reporter for the El Paso Herald-Post and the Daily Journal. While at BusinessWeek, Baker wrote cover stories on blogs, the data analysis of social networks, and Google's cloud computing. He blogs at TheNumerati.net and is on Twitter @stevebaker. Marc Schroeder is Vice President of Teradata’s Customer Management Marketing Solutions team, and a strategic marketing veteran who has specialized in developing Customer Relationship Management (CRM) solutions for companies around the world. Marc has worked on both the vendor-consulting side and the client-user side of the CRM field, and has led CRM strategic initiatives for a number of Fortune 500 companies. Joe Hughes is a senior executive in Accenture’s Global Systems Integration practice and leads the Global Customer Service and Support and Integrated Desktop Offerings for Accenture's Electronics and High Tech industry group. Joe specializes in Voice of the Customer analysis and the service applications of Social CRM. Mike Breitenbeker is Manager of EDW Applications with Overstock.com, responsible for application administration and development to creatively meet the needs of a dynamic business. Prior to joining Overstock.com, Mike worked as the CRM manager and certification database DBA for Novell Worldwide Training Services. Mike holds the Teradata Master Certification.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
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  • 11.
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Hinweis der Redaktion

  1. TRM will generate, manage and track social media campaigns Teradata will partner with key players in the social media monitoring and analytics space and provide integration with TRM (eg. Radian6, Crimson Hexigon, Attensity, etc.) TRM will enable/facilitate social media sourced triggers for event based marketing campaigns Teradata will help identify key nodes in social networks that can be targeted with appropriate marketing communications