Listen to the archive here: http://socialmediatoday.com/1588241/webinar-replay-making-sense-merging-data

1. Brought to you by
Making Sense of Merging Data: How to Get Insight from
Social, Unstructured and Legacy Data

2. Join the Conversation…

3. Thanks to our Sponsor

4. Our Speakers
#smtlive
Bruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management
positions at Apple Inc., Business Objects (SAP), AppStream (Symantec), Decathlon and Microsoft. At
Microsoft, he built the company’s Data and Analytics Business. Over the last 7 years, Aziza shipped over
10 products spanning across Analytics, Collaboration, Cloud & Social Media. He currently runs
Marketing Worldwide at SiSense - a Big Data Analytics startup. He is the author of Drive Business
Performance, a best-seller on “enabling a Culture of Intelligent Execution”. @brunoaziza
Don Springer is Vice President of Product Management & Strategy in the Oracle Social Cloud Platform
team, and is focused on delivering Oracle’s Social Relationship Management Suite to its customers and
the marketplace. Prior to joining Oracle, Don Springer was the founder and CEO of Collective Intellect, a
real-time text analytics software company acquired by Oracle in June 2012. Don is a successful three
time entrepreneur whose previous companies have returned more than 500% to his investors.
James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use
business rules and analytic technology to build Decision Management Systems. James is passionate
about using Decision Management Systems to help companies improve decision making and develop an
agile, adaptive, and analytic business. James is a faculty member of the International Institute for
Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he
wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden
Decisions” (Prentice Hall) with Neil Raden. @jamet123

5. Our Moderator
#smtlive
Paul Dunay, moderator, is an award-winning B2B marketing expert with
more than 20 years’ success in generating demand and creating buzz for
leading technology, consumer products, financial services and
professional services organizations. Paul is the Global Vice President of
Marketing for Maxymiser, a leader in web optimization and analytics,
and author of five “Dummies” books: Facebook Marketing for Dummies
(Wiley 2009), Social Media and the Contact Center for Dummies (Wiley
Custom Publishing 2010), Facebook Advertising for Dummies (Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley
2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
@PaulDunay

6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6
Socially Enabled Big Data Analytics
and CX Management Framework
Social Data (Cloud-based)
With Signal Detection
Business Intelligence
Interactive Dashboards, Reports and Alerts for Real Time Analytics
Actionable Alerts to Address
CX Opportunities (direct and
broadcast engagement)
CX (CRM) Management
(Services, Marketing, Sales
and Commerce)
Enterprise
Unstructured
Data
Socially Enabled
Consumer Data Store
(Content and Profile stored via
Enterprise Data Repository)
Insight Discovery, Define
ongoing KPIs
Insight Discovery
Enterprise Structured
Data (Via CX Apps.)
(transactional,
behavioral)
Curated /
Syndicated
Data
From Don Springer blog 5/21/13:
http://pub.vitrue.com/UPEJ

7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7
Socially Enabled
Consumer Data Store
(Content and Profile stored via
Enterprise Data Repository)
“Newer” Definition of 360o View of the Consumer
From Don Springer blog 5/21/13:
http://pub.vitrue.com/UPEJ

10. Add Data

12. ABOUT THE DATANOTIT’S
WORLD‘AND’IT’S AN
THE SCIENTISTLOSE
4 RULES FOR BETTER
DATA

13. © Decision Management Solutions, 2013
Operational
Systems
Analytic
Systems
Decision
Focus on Decisions:
Link Analytics to Action

14. © Decision Management Solutions, 2013
Decision
Analytic
Data

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