5. Our Speakers
#smtlive
Douglas Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of theMarketing Technology
Blog, CEO of DK New Media and Public Speaker. DK New Media is an inbound marketing agency that works with
organizations who wish to leverage online strategies to build inbound marketing efforts using new media
strategies, including search and social media. Douglas is a proud Navy Veteran, serving honorably in Desert Shield
and Desert Storm. His Agency is a certified Veteran-owned Small Business. @douglaskarr
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand
and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and
analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter
feed @pauldunay
Zach Mangum cofounded GroSocial in 2010 and served as its CEO from inception up until the company was
acquired by Infusionsoft in 2012. Zach has provided social media marketing services, technology, and consulting to
thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses and
startups. Prior to his involvement with GroSocial Zach consulted startups and other small business owners as a
director at Lendio, a Utah-based startup that connects businesses with financing sources. @zachmagnum
Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is
an internationally recognized lecturer in Facebook marketing, having been featured on National Public
Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. Yu has also counseled the
Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at
Yahoo! and American Airlines. @dennisyu
8. On
Average,
we spend a
lot of time
on
Facebook
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog
9. Facebook
accounts
for almost
half of all
social
activity
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog
10. 15% of
Consumers
use
Facebook to
find LOCAL
businesses
http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/
Douglas Karr @mktgtechbloghttp://www.marketingtechblog
11. What Motivates Facebook Users to “Like” Companies?
• 40% - to receive discounts
• 39% - to show support
• 36% - to get a “freebie”
• 34% - to stay informed
• 33% - to get updates on future products
• 30% - to get updates on upcoming sales
• 29% - for fun and entertainment
• 25% - to get access to exclusive content
• 22% - someone recommended it to me
• 21% - to learn more about the company
• 13% - for education about company topics
• 13% - to interact (share ideas, provide feedback)
Source: ExactTarget/Balihoo
Douglas Karr @mktgtechbloghttp://www.marketingtechblog
13. 13
“Don’t you see that the whole aim of Newspeak is to narrow the range of
thought? In the end we shall make thoughtcrime literally impossible, because
there will be no words in which to express it. Every concept that can ever be
needed, will be expressed by exactly one word, with its meaning rigidly defined
and all its subsidiary meanings rubbed out and forgotten. … Every year fewer
and fewer words, and the range of consciousness always a little smaller.
- George Orwell, 1984
@dennisyu
14. 14
What is the conversation
around your brand?
Are you giving credit to social, display,
and other demand generation channels?
@dennisyu
26. ROI
Awareness: Amplify
what actually works
on social media to
engage fans.
Engagement: Once your
users are engaged,
collect emails to increase
conversions.
Conversion:
Increase social visits
to your website, to
increase sales.
26
Social media is at the top of the funnel. Align your messaging
with the levels of engagement along the way.
@dennisyu
31. 31
8,340 people
who live in the United States
who live in Texas
age 16 and older
who are female
who like #LeAnn Rimes
@dennisyu
12,679,180 people
who live in the United States
who live in Texas
age 16 and older
11,120 people
who live in the United States
who live in Texas
age 16 and older
who like #LeAnn Rimes
720 people
who live in the United States
who live in Texas
age 16 and older
who are female
who like #LeAnn Rimes
who are in the category Small
Business Owners
Put your Facebook Sponsored Stories on Steroids
38. 38
70,300 people
who live in the United States
who live in Garland, TX
age 18 and older
40 people
who live in the United States
who live in Garland, TX
age 18 and older
who work at Raytheon
@dennisyu
Workplace targeting is the most unparalleled feature
Facebook marketers have at their fingertips.
45. A special offer from GroSocial
You will get an email with more information about this offer shortly.
In the meantime, if you have any questions, please contact: support@grosocial.com
Generate meaningful engagement and leads through social media marketing.
As a quick summary, the Social Media Kickstart package includes
3 consulting sessions with one of our social media strategists
who will be covering the following topics with you:
You’ll also get a custom designed Facebook Tab
for your business’s page.
https://www.grosocial.com/pages/socialmediatoday
46. Join us next week…
#smtlive
LinkedIn for the Small Business:
A Pro Course on the Professional's Network
http://socialmediatoday.com/linkedin-small-business-webinar
Hinweis der Redaktion
When we run ads we see that the organic and viral components increase.
Maybe show a few screens of the results-- for example, the cost per lead under a dollar at one point.Let's show some counts for other B2B micro-targeting we're doing, search ads, etc.... We have multiple B2B examples to pull from-- clients or pending clients.