Social Media Today webinar 5/27/10

1. Leveraging Your Social Media Assets Inside the Company Brought to you by

3. Today’s Speakers Shel Holtz is principal of Holtz Communication + Technology, with clients including Intel, Sears, PepsiCo, Aetna, and many more. Shel has more than 30 years of organizational communications experience, and is particularly passionate about strategic employee communications and crisis communications. Shel is a regular speaker on the application of online technology to strategic organizational communication. He is a five-time winner of IABC's Gold Quill award, as well as an IABC Fellow in 2005. Shel's most recent book is "Tactical Transparency," co-written with John C. Havens. Rick Short is the Director of Marketing Communications at the Indium Corporation and author of the award-winning Rick Short's B2B Marcom Blog. Rick earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award for creating his industry's first online video advertisements. Rick has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, and more. Robin Fray Carey, moderating for this event, is Co-Founder and CEO of Social Media Today, LLC, founded in 2007. She blogs on social media and other business topics, has authored case studies on SAP’s and IBM’s use of social media, and speaks frequently on social media and new marketing. She has advised numerous companies and non-profits on social media and is a member of the Board of Advisors Society of New Communications Research.

13. Rick Short Email: [email_address] Phone: 315.723.2755 Skype: rickshort21 Blog: www.indium.com/rickshort Twitter: @rickshort21 Twitter: @indiumcorp Facebook: www.facebook.com/rickshort Facebook: www.facebook.com/indium Business: www.indium.com/rickshort/bio LinkedIn: http://www.linkedin.com/in/rickshort YouTube: www.youtube.com/user/IndiumCorporation Fun: www.RickShort.com , Facebook band: gr6

14. Slide #

18. STEP 2 Genuinely Honor Your Rock Stars

20. We Come Together ONLINE “ Be the answer, today, to the questions our customers will ask tomorrow.” @RickShort21

21. RESULTS RESULTS (2009) : SPENDING Advertising magazines failing DOWN ~90% Exhibitions shrinking, combining, cancelling DOWN ~64% Literature shrinking demand DOWN ~75%

22. RESULTS CONTENT ► CONTACT ► CASH 2,700 opt-in registrations (2 nd half 2009) +600% in opt-in lead-gen (Q3 to Q4 2009) Marcom spending down 70%