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Social Media Today presents:

How is Big Media Adapting to a Social Media World?




Brought to you by
How to Participate

• Submit your questions in the GotoWebinar
  presentation window

• Follow along and share your thoughts on Twitter at
  #SMTlive
About the Moderator

   Maggie Fox is the founder and CEO of Social Media Group,
   established in 2006 and one of the world’s most highly respected
   independent agencies helping business navigate the socially
   engaged Web. Pioneers in their field, Social Media Group has
   helped some of the best-known brands in Europe and North
   America get social, including Ford Motor Company, SAP, RBC, 3M
   and Thomson Reuters. Maggie has been interviewed about social
   media by Inc. Magazine, The Washington Post, CBC Radio, The
   Globe and Mail, CBC News, CTV News and The Financial Post,
   among others. In 2009 she was named one of the Top 100
   Marketers in Marketing Magazine's 100th Anniversary Edition,
   and in 2011 The National Post named her one of Canada's Top
   Innovators. Maggie also sits on the boards of The Empire Club and
   ConnectedN.com
About the Panel
Since 2010, Mark Fishkin has served as Vice President, Digital Sales and Marketing for Wall Street Journal
Digital Network. He is responsible for creating, developing, presenting and implementing web-based, tablet,
mobile, and social media marketing solutions for top and prospective clients that generate leads, build
brands and retain customers.



 Joseph Epstein is the Chief Marketing Officer of Digital Broadcasting Group (DBG), the leading creator,
 producer, and distributor of premium video content across digital media. Joe oversees the company’s
    .
 marketing and branding, including its marketing solutions, events, press, social media and research efforts,
 and drives key client initiatives, strategic partner programs and new content efforts.



  Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and
  Growth Services Leader within IBM Global Business Services (GBS). He leads a worldwide team of IBM
  consultants focused on delivering business value through business, technology and operations strategy
  engagements as well as organizational change initiatives.


  Since joining MTV as the strategic lead for social media and community management in early 2010, Tom
  Fishman has overseen a period of twenty-fold growth in MTV's community footprint. Prior to joining MTV,
  Tom managed digital content distribution for brands like Vogue, Wired and Epicurious.com as part of
  Conde Nast Digital's Emerging Media group, and was a graduate student in the physics department at
  Columbia University




                                        #SMTlive
Thanks for Joining Us
• This webinar will be available on-demand at
  www.SocialMediaToday.com. Stop by to learn
  more and share your comments.

• Connect with our panelists on Social Media
  Today using the search function:
Join us February 28th for…

B2B and The Complex
  Vanessa DiMauro
  • Rachel Happe
  • Joe Cothrel




  • Register at www.socialmediatoday.com/online-
    communities

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How is Big Media Adapting to a Social Media World?

  • 1.
  • 2. Social Media Today presents: How is Big Media Adapting to a Social Media World? Brought to you by
  • 3. How to Participate • Submit your questions in the GotoWebinar presentation window • Follow along and share your thoughts on Twitter at #SMTlive
  • 4. About the Moderator Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine's 100th Anniversary Edition, and in 2011 The National Post named her one of Canada's Top Innovators. Maggie also sits on the boards of The Empire Club and ConnectedN.com
  • 5. About the Panel Since 2010, Mark Fishkin has served as Vice President, Digital Sales and Marketing for Wall Street Journal Digital Network. He is responsible for creating, developing, presenting and implementing web-based, tablet, mobile, and social media marketing solutions for top and prospective clients that generate leads, build brands and retain customers. Joseph Epstein is the Chief Marketing Officer of Digital Broadcasting Group (DBG), the leading creator, producer, and distributor of premium video content across digital media. Joe oversees the company’s . marketing and branding, including its marketing solutions, events, press, social media and research efforts, and drives key client initiatives, strategic partner programs and new content efforts. Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. Since joining MTV as the strategic lead for social media and community management in early 2010, Tom Fishman has overseen a period of twenty-fold growth in MTV's community footprint. Prior to joining MTV, Tom managed digital content distribution for brands like Vogue, Wired and Epicurious.com as part of Conde Nast Digital's Emerging Media group, and was a graduate student in the physics department at Columbia University #SMTlive
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Thanks for Joining Us • This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments. • Connect with our panelists on Social Media Today using the search function:
  • 18. Join us February 28th for… B2B and The Complex Vanessa DiMauro • Rachel Happe • Joe Cothrel • Register at www.socialmediatoday.com/online- communities