Last year, a survey of 3800 marketers discovered that 76% of them planned to increase their budgets for video content. And Cisco predicted that in 2013, 90% of all internet traffic will be video. Your competitors and your customers are both using more video content. Are you? If you've made video a priority, you're likely trying to determining what kind of ROI you can expect to earn on video, and and what that means for your production values. What lengths are ideal for your purpose? When (and why) should you use YouTube, Vimeo, Vine, or white-label solutions? Join us as we discuss these and other topics: How to plan video-friendly marketing efforts Getting your videos seen and shared: strategies to achieve high view count and spreading your content far and wide Choosing the content creators who understand your voice and what will connect with your audience

2. Brought to you by
Getting Results With Video:
What Makes a Successful Web Campaign?

3. Join the Conversation…

4. Thanks to Our Sponsor

5. Our Speakers
#smtlive
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established
in 2006 and one of the world’s most highly respected independent agencies helping business
navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th
anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and
the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox
Mike Proulx is co-author of the book Social TV and has spent the last 17 years working at various
digital media and hightech companies on the agency-side, client-side, and as an entrepreneur. At
Hill Holliday, a renowned advertising agency based in Boston, Mike is a Senior Vice President and
the Director of Digital Strategy where he leads a team with a focus on media integration
leveraging emerging and social media for the agency’s roster of clients. @McProulx
Colin M. Evans, Vice President of Content and Business Development Before joining
Spreecast, Colin founded Sandwith Ventures, LLC, an investment firm focused on early-stage
investments in the consumer internet and adtech sectors. He was the first employee and VP of
Sales and Business Development at StubHub.com, a successful online ticket exchange which sold
to eBay in early 2007. Prior to StubHub, he worked as an Associate at TA Associates, a venture
capital firm in Boston, as well as BT Capital Partners, the private equity group at Bankers Trust in
New York.
J. Scott Williford is the Founder & CEO, vLink Solutions. Scott has a passion to help businesses and
professionals differentiate themselves in their marketplace. His current project, vLink Solutions is
positioned as “The Video Marketing Authority”. vLink helps businesses CREATE cost effective, high
quality videos then CURATE these digital assets with a proprietary video marketing platform that
provides powerful metrics, video hosting and social media integration . @vlinksolutions

18. "VIDEO IS HIGH-BANDWIDTH FOR A
REASON. IT PACKS A HUGE AMOUNT
OF DATA, AND OUR BRAINS ARE
UNIQUELY WIRED TO DECODE IT.”
- Chris Anderson, Curator of TED Talks

19. “IT’S NOT TOO MUCH TO SAY THAT WHAT
GUTENBERG DID READING AND WRITING THAT
ONLINE VIDEO IS DOING FOR FACE TO FACE
COMMUNICATION AND THAT MEDIUM JUST
WENT GLOBAL.” – CHRIS ANDERSON

20. Showcase
Videos
Workhorse
Videos
Social Videos
CostPerMinute
# of Videos
MarketNeed
Video Types and Market Need!

21. Join us next week…
#smtlive
Empowering Employees:
Could Your Staff Be Your Best Brand Advocates?
http://socialmediatoday.com/employee-advocates-webinar
11

22. Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social
Shake-Up...and that's due in no small part to the fact that we can't
wait to meet our SMT community (that's you!) face to face. Join us
in Atlanta as we bring together major thought leaders, many of our
bloggers, and community members to find out what they are doing
and how it can impact your business. All webinar attendees get 25%
using code: SMTLIVE
http://socialmediatoday.com/event
#socialshakeup