2. Radian 6 Overview Started in 2006 Referred to as Cadillac of social monitoring tools Used by over half Fortune 100 Companies Dell GE Kodak Pepsico UPS Around 300 employees
3. Radian 6 Exit As of last Thursday, it was sold to salesforce.com for $325 million Will add $45-50 million in revenues to salesforce.com over the next year Sale price estimated at 6-7 10 times annual revenue Validates the social media monitoring industry
Since I don’t have a login to demo this gives us a glance of the uses of the tool.
Cymfony – hospitality industry first affected and where monitoring first began being necessaryNielsen….gotten into for Facebook. Friend who works as director at large local marketing firm and they just purchased a tool.