Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin

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Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin Forum MIT Israel-Web Marketing: Converting Traffic to Sales

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Do your visitors do what you want them to do? Debbie Cohen-Abravanel Web Research & Production Director [email_address]

You did it all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can you relax now?

Don’t go to sleep yet…. ,[object Object]

Ideas of what you can test ,[object Object],[object Object],[object Object],[object Object],[object Object]

The essentials ,[object Object],[object Object],[object Object]

Possibility to dig deeper and see conversions

A/B or multivariate testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up an experiment in Google Website Optimizer

Google Website Optimizer continued…. ,[object Object],[object Object],[object Object]

Pure landing page – no website navigation

Results of landing page within website navigation compared to no navigation Without navigation With navigation

New look & feel, plus one call-for-action ,[object Object],[object Object]

Bottom of page ,[object Object],[object Object]

Results for landing page with new design No navigation with blue header New “cleaner” design

Significant results to help you make decisions Testing a word “download” versus “request” Testing a image button versus a link (download) (text link)

A note about multivariate testing ,[object Object]

Ideas for testing your web pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You should also be testing your mailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing email responses ,[object Object]

Results ,[object Object],[object Object],Sending bulleted version to remainder of list resulted in a nearly 10% conversion rate!

Last but not least – Don’t forget the thank you page ,[object Object],[object Object],[object Object],[object Object],[object Object]

The ideas for testing are endless ,[object Object]

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Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin

1. Do your visitors do what you want them to do? Debbie Cohen-Abravanel Web Research & Production Director [email_address]

6. Sample of statistics tool with overlay

7. Possibility to dig deeper and see conversions

9. Setting up an experiment in Google Website Optimizer

10.

11. Pure landing page – no website navigation

12. Landing page with website navigation

13. Results of landing page within website navigation compared to no navigation Without navigation With navigation

14.

15.

16. Results for landing page with new design No navigation with blue header New “cleaner” design

17. Significant results to help you make decisions Testing a word “download” versus “request” Testing a image button versus a link (download) (text link)

18.

19.

20.

21.

22.

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24.