2. Dominik Johnson
Executive Manager Global Performance Alliance
on twitter @dominik_johnson
on facebook /dominik.johnson
Yamondo.com - 15 partners around the globe
3. Agenda
- Big Data
- Customer Journey
- Case Study
5. Big Data
Digital
Advertisement
Eco-System
in the USA
Source: Luma Partners
6. Big Data
Digital
Advertisement
Eco-System
in Turkey
Source: Digitouch member of Yamondo
7. Big Data
40 Million 42%
Online Bank Accounts in Germany Of Germans bought something online
Source: BDB/Bitkom Source: Vuma
28 Million 2/5
Germans are using Online Banking Of Retail Sales generated cashless
Source: BDB/Bitkom Source: HDE
39%
Of Germans using Internet via mobile devices
Source: TNS
8. Big Data
3/5 30%
companies in Germany want to start Of Germans worries about the misuse
with Big Data of Big Data
Source: TNS, T-Systems Source: Allensbach
3/5
Of Germans using real names in Social Networks
and 20% are using fantasy or fake names
Source: Forsa
9. Big Data
Awareness Favorability
sensitize and create a need hunger for information
Consideration Intent To Purchase
narrow down alternatives trigger the decision
Conversion
Source: explido
13. Case Study
March’12 - April’12 Channels
Period of Time (Case Study) Pay Per Click - Affiliate Marketing -
Social Media - Email Marketing -
Display - Cooperations
Ad Formats Parties
Google AdWords, HTML Newsletter, 5 inclusive client
Facebook Apps,YouTube Channel,
Affiliate Ads, Display Ads and one
website of a Cooperation partner
Source: explido
14. Case Study
Video (Placeholder)
http://www.youtube.com/watch?v=KG0_zLk7vKo
15. Case Study
Question
by FONIC within Kick-Off-Workshop
Which are the top 10 purchase decision
phases that my customers are taking?
#1
Source: explido
16. Case Study
Question
by FONIC within Kick-Off-Workshop
How should an efficient budget allocation
look like?
#2
Source: explido
17. Case Study
1/2 Billion Views 2 Million Clicks
Data Data
2,92 Touchpoints 6 Days
Average Customer Journey Average Customer Journey
Source: explido
21. Case Study
Question
by FONIC within Kick-Off-Workshop
How should an efficient budget allocation
look like?
#2
Source: explido
22. Case Study
PPC
30% Content Network didn‘t work for
Display Budget Optimization w/in the Awareness Phase therefore the defined
Awareness Phase budget can be shifted to the
Favorability Phase and Consideration
Phase
4,5%
Finish Rate - In terms the Social Media
Channel is a very cost effective 9%
managed channel it might be useful to Display Budget Optimization within the
invest a part of the allocated budget Consideration Phase
into new campaign or new apps.
Source: explido
