Creating a Facebook Page, Step By Step 2013
•Als PPT, PDF herunterladen•
0 gefällt mir•1,727 views
This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page. It also includes an introductory explanation of Facebook Page Insights. 2013
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Creating a Facebook Page, Step By Step 2013
Ähnlich wie Creating a Facebook Page, Step By Step 2013 (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (15)
Creating a Facebook Page, Step By Step 2013
- 2. "This 'telephone' has too many shortcomings to be seriously considered as a means of communication." William Orton, president of Western Union, in 1876, when Alexander Graham Bell tried to sell the company his invention.
- 3. “Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney.” ~ Clifford Stoll, U.S. astronomer and author.
- 4. 90%+ of time spent online is on Facebook! Traditional marketing channels are shrinking Despite this, advertising costs remain the same Your business must follow the customer! Why use facebook for marketing?
- 5. 1,000,000,000 ACTIVE USERS That’s about 30X the population of Canada 42,000 between Thessalon & Sault Ste. Marie 18+ million Canadians use Facebook Why use facebook for marketing?
- 6. 1,000,000,000 ACTIVE USERS That’s about 30X the population of Canada 42,000 between Thessalon & Sault Ste. Marie 18+ million Canadians use Facebook That’s 75%!
- 7. How facebook works... The News Feed 95% of engagement happens here! This is where you want to be. There are 2 ways to get here... Organic Paid
- 8. How facebook works... The News Feed You can have 5000 friends and ‘Like’ as many pages, brands, products as you wish! Facebook can’t possibly display all of this content in the news feed.
- 9. Facebook’s Edge Rank Posts that include images increase fan interaction by %100! Interaction is the KEY!
- 12. That means 94% of conversations areThat means 94% of conversations are IGNORED!IGNORED!
- 13. Creating a Facebook page, by the numbers... go to fb.com/pages
- 14. Creating a Facebook page, by the numbers... Click “Local Business or Place”
- 15. Creating a Facebook page, by the numbers... Complete the requested information... Everything that follows can be edited later
- 16. Creating a Facebook page, by the numbers... Select your categories, broad categories will lead to more specific results
- 17. Creating a Facebook page, by the numbers... Upload your chosen profile image Dimensions are 180x180 pixels
- 18. Creating a Facebook page, by the numbers... Choose your unique username Example: facebook.com/NatesFarm
- 19. Creating a Facebook page, by the numbers... Click “Skip”
- 20. Creating a Facebook page, by the numbers... Click “Edit Page”, then “Edit Settings”
- 21. Creating a Facebook page, by the numbers... Click “Your Settings”
- 22. Creating a Facebook page, by the numbers... Click “Manage Permissions”
- 23. Creating a Facebook page, by the numbers... Click “Basic Information”
- 24. Creating a Facebook page, by the numbers... Fine tune your address and pin location
- 25. Creating a Facebook page, by the numbers... Complete all of the fields!
- 26. Creating a Facebook page, by the numbers... Click “Profile Picture” then “Edit Thumbnail”
- 27. Creating a Facebook page, by the numbers... “Scale to fit” or “Drag the image to adjust”
- 28. Creating a Facebook page, by the numbers... Click “Featured”
- 29. Creating a Facebook page, by the numbers... Click “Resources”
- 30. Creating a Facebook page, by the numbers...
- 32. Mobile view, when you do it right! Another reason why you want to include all possible information
- 33. Creating a Facebook page, by the numbers... Visit your ‘about’ tab
- 36. Use Facebook as your business
- 37. Use Facebook as your business
- 38. Connect with relevant pages
- 39. Use Facebook as your business You can interact with other businesses Things to keep in mind... ° You are representing your brand ° Be tactful, you are posting on another brand’s page! (Never blatantly request people to like your page, become a customer, etc) ° Clicking ‘LIKE’ will never upset a page owner, and will also leave a link to your page.
- 40. Creating a Facebook page, by the numbers... Create content... Image post
- 41. Creating a Facebook page, by the numbers... Create an “offer/event/milestone/question” post!
- 43. Schedule Posts! Great for busy owners... Make a content calendar Create an entire week or month of posts in a single day.
- 44. “Pin” Posts to the top
- 46. “Boost” Posts
- 47. “Boost” Posts
- 48. Facebook Timeline Tips1. Upload a cover photo* Cover photo dimensions are 851 x 315 pixels. 2. Use a clearly branded profile picture Use a high-quality image that scales from 180 x 180 pixels to 32 x 32 pixels thumbnail image. Your profile picture follows your business or organization on Facebook as a thumbnail image in news feed stories, ads, and featured stories. 3. Pin a post each week Pin an important story to the top of your Page each week. Posts can stay pinned for up to seven days. 4. Arrange your views and apps Choose the other three views and apps you want to appear by default on your Page. You can include up to 12 views and apps.
- 49. Facebook Timeline Tips 5. Combine targeting with boosting This will ensure that you are only paying for your target demographic to see this post. Why pay for people in Florida to see your posts? 6. Manage your Page through the admin panel Use the admin panel to view Page Insights, keep track of new activity and respond to personal messages. *Cover photos rules: Cover photos can't be deceptive, misleading, infringe on anyone else's copyright. You may not encourage people to upload your cover photo to their personal timelines. Cover photos may not include images with more than 20% text.
- 50. Common Mistakes - Using the “Ron Popeil” method.You can’t “set it and forget it”! - Posting frequency (1-2 posts/day MAX) - Linking Twitter to Facebook NEVER DO THIS!!!! - Only text posts (Use a variety of images, video, links etc.) - Too much text...people hate reading! - Being inconsistent - Failing to respond to users - Using personal profiles for business. - Only 27% of ‘fans’ a business to have ANY access to their information. - Focusing on the number of ‘fans’ you have
- 51. Admin Panel
- 52. Insights : “Stats” Export for more detailed data Key metrics
- 54. Insights : People Who Like Your Page
- 55. Insights : Reach
- 56. Insights : Reach
- 57. Insights : Talking about this & Viral Reach
- 58. Insights : 600 page visits VS 20,000 reached Reiterating the need for news feed exposure!
- 59. Question Time!
Hinweis der Redaktion
- • WELCOME • My background o I spent 13 years of my life in the Chippewa Correctional Facility…as an employee. After approximately 3 days on the job, I knew that I wasn’t going to spend the rest of my life in that environment. I always felt that I had so much more to offer, if I just got the chance. o My background in marketing is largely as a consumer and I never want to lose that perspective. ♣ I would enter a business and immediately think of the ways that they could improve, and also note things they did right. I didn’t even own a computer until I was the age of 30, and didn’t have a cell phone until 3 years ago. (My wife wishes that I didn’t have one now, but that’s an issue for a different kind of session.) My point being, don’t think that you can’t get up to speed if you want to get educated quickly o For 100 years business only had one option for communicating to consumers. Talking AT you via traditional media channels. o This has changed with the dawn of social media ♣ Word of mouth, instant connection o Social media is based upon actual relationships, and that fact that consumers are willing to connect with your brand on a personal level, should excite the crap out of you. o Perhaps you are thinking, but this is Sault Ste Marie! This doesn’t scale to our market. You couldn’t be more wrong. ♣ There are about as many people in SSM using Facebook, as there are vehicles in this city. How many of your customers drive? o Social media represents the largest culture shift in our lifetimes. Some of you are looking at me as a kid, and others as a fat old guy. I’m actually in the middle somewhere ♣ The other day I saw a 1 or 2 year old using an ipad. ♣ It’s not just the young people either. Soap operas are going out of business because of people like my Mom. Instead of watching who came back from the dead and married their daughter, she’s pulling hits while playing Mafia Wars like she’s Tony Soprano. Don’t laugh, I’m dead serious.
- AGB tried to sell to WU.
- Clifford Stall was on the complete opposite side of history
- 11,300 population of Elliot Lake
- 11,300 population of Elliot Lake
- 11,300 population of Elliot Lake
- 11,300 population of Elliot Lake
- 11,300 population of Elliot Lake
- Post 1 or 2 times per day.