The document provides guidance and statistics about using LinkedIn for professional purposes. It recommends connecting with others, engaging on the platform by commenting and sharing content, and optimizing your profile for branding and networking. Company pages are highlighted as a way to promote your business and engage followers. The document also offers tips for using LinkedIn to research target accounts, competitors, and referral opportunities within a prospect's network.

1. SEK&Co LinkedIn Training
Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a
substitute for someone seeking personalized professional advice based on specific factual situations.
Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and
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2. Useful LinkedIn Statistics
• > 259 M users on LinkedIn
• > 2.9 M “C” level execs
• > 9.9 M business owners
• > 5.3 M VP level executives
• 27.9% of CEOs are active on LinkedIn

3. Useful LinkedIn Statistics*
• 93% of Fortune 100 companies use
LinkedIn to hire
• > 3.4 M Company Pages
• ~ 5.3 B people searches in 2012
• ~ 4.2 B people searches in 2011
*Colleen McKenna intero ADVISORY

5. Your LinkedIn Plan – Connect
• Make connections
• Ask for introductions
• Ask for recommendations
• Share meaningful content

6. Your LinkedIn Plan – Engage
• Follow up on meetings, mixers,
introductions
• Don’t use “canned” link request
• Nurture connections with periodic emails
• Comment & Like
• Blog

7. Your LinkedIn Plan – Brand
• Are you “keyword” optimized?
• 100% complete?
• Add video, publications, slide decks
• Nurture connections w/ periodic emails
• Don’t be afraid to be You

8. Your LinkedIn Plan – Network
• Clients & Prospects
• Groups
• Potential employers
• Thought leaders
• Competitors
• Referral Partners
• Others who serve your target client(s)

9. • Showcase your firm’s products & services
• Prospects learn what customers say about you
• LinkedIn jobs appear in search results & on Twitter
• LinkedIn is its own search engine for finding jobs,
people & companies
Company Pages can be great to
promote your business

10. • Company page updates reach all followers
• Updates can involve calls to action
• Can include calls to action
• Can include recommendations, video testimonials,
calls-to-action
Why LinkedIn can be great to
promote your business

11. • Add links (profile, company page) to email
signature
• Add LinkedIn profile URL to business card
• Add social media links to your website
• Add social sharing links to your blog posts
Your LinkedIn Company
Page – Connect

12. • Share useful content regularly
• > frequency as you curate more useful content
• Develop and post your own content
• Blogs
• Video
• Podcasts
• Slide decks
Your LinkedIn Company
Page – Engage

13. • Build out these pages
• Add an overview – history, mission, focus
• Add products or services
• Add offers or promotions
• Add links to your website, CTA, downloads
• Add video
• Describe products or services
• Client testimonials
Your LinkedIn Company
Page – Brand

14. • Have employees follow your page
• Have staff re-post items posted to your company
page
• Make sure staff profiles “link” to company page
Your LinkedIn Company
Page – Network

18. Targeting New Business

19. Target & Wish List Accounts
• Learn more about them
• Follow their company page(s)
• Gain insight on firm management
• Connect with folks to whom they’re
connected

20. Use LinkedIn for Research
• Competitors
• Prospects
• Industry segments, niches
• Who your clients are connected to
– Referral opportunities
– Ask for introductions

21. Use LinkedIn for Research

22. Use LinkedIn for Research