Technical Leaders - Working with the Management Team
Aesthetic advertising, trends and merchandising
1. Aesthetic Advertising, Trends and Merchandising
There really are a lot of factors that get into our decisions as consumers to buy cosmetics products. We
just never seem to recognize them, or stop to believe 'What the heck'? ..
Simple...GREAT Selling. Entire jobs are made on merchandising and the best man (possibly women) wins
when he's his product out-front and at eye-level view. Yes! Your eye-level and it's very determined &
contrived. Perhaps you have considered exactly what it took to get those bottles of Nail Poilish in
addition to matching lipsticks at the pinnacle of the section in your local Walgreens or CVS. Another
interesting truth is I'm certain that Walgreens knows what it really is worth to that cosmetic vendor to
obtain his..Oops HER place right where she wants it...Right facing your face once you walk through the
door.
I am a slave to trends. If I wake up each morning and read that Pink lipstick is on its solution, then try to
find it in my cosmetic graveyard. You should try to learn to embrace trending and configure it to benefit
you. And when the marketing and trending cannot allow you to whip out that charge card they've not
won yet! Beauty product Advertising
Advertising is where everything begins. Have you ever noticed that whenever you obtain a Vogue
Magazine it's generally speaking more adverts than true content worth reading? Those advertisements
will be the subliminal message to allow you to get thinking..UM???? Could I really lower my wrinkles by
5000-rpm? WOW! and my answer to you'd be probably provided you have not used any skincare on
your face recently. We're all such victims of promotion and I suppose I should you need to be happy that
American Idol is not only fifteen minutes out from the hour block. They (the powers that be) know
precisely how long we are going to tolerate ads related to leisure TELEVISION viewing. Marketing goes
hand in hand down the path of Trending.