Opening at SMiCS2011 in Monte Carlo by Karl-Heinz Land

1. MicroStrategy SMiCS
„Engage or Die“
Monte Carlo, July 12 - 2011

2. Disruptive Change
How social & mobile is changing everything?
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3. Social
iCommerce
-­‐
Drivers
Social-­‐
nomics
Long
Tail
Tipping
Point
3
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4. How to tame the social beast?
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5. Agenda
Tuesday 12th July
12:00 Registration, Lunch and Networking
14:00 Welcome
Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
14:15 Opening Keynote: “Engage or die!”
Brian Solis, Book Author, Analyst, Sociologist & Futurist
15:30 Break
16:00 Intelligent Commerce – now!
Michael J. Saylor, CEO and Founder MicroStrategy
17:15 From CRM to Social CRM
Don Peppers, Founding Partner Peppers & Rogers
18:15 Social media impacting brands and media spend
Martin Hubert, CEO eprofessional/Axel Springer group
19:00 Close
22:00 Party - Zelos World
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6. Agenda
Wednesday 13th July (am)
09:00 Welcome
Sanju Bansal, Chief Operating Officer, MicroStrategy
09:10 Why you really should “like” facebook
Tim Campos, CIO, Facebook
09:40 MicroStrategy Social Platform
Michael J. Saylor, CEO, Founder and President, MicroStrategy
10:10 alert: Maximizing the Potential of Your Facebook Fan Base
Fernando Gonzalez, Senior Director, alert, MicroStrategy
10:30 Harnessing the Power of Facebook Data (Easier Said than Done!)
Mark LaRow, Vice President, Products, MicroStrategy
10:50 Customer Awards
Sanju Bansal, Chief Operating Officer, MicroStrategy
11:15 Social Intelligence Customer Case: Guess? inc
Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc
11:30 Social Intelligence Customer Case: M2Beauté
Frank Zurlino, Managing Partner, Horn & Company
11:45 How to implement a social media strategy
Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group
12:30 How to convert fans into “Superfans” and why you should
Don Peppers, Founding Partner Peppers & Rogers
13:15 Lunch
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7. Agenda
Wednesday 13th July (pm)
14:15 Introduction & moderation
Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group
14:30 Demystifying Facebook Marketing
Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy
15:15 Social Intelligence for Retailers
Christian Pereira, Senior Director Sales Social Media, MicroStrategy
16:00 Social Intelligence for Hospitality & Events
Nishat Mehta, Vice President, alert, MicroStrategy
16:45 Closing Address
Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
17:00 Open end: round table discussions and Q&A all speakers
Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
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