Presentation from the 2009 National Conference on Student Recruitment, Marketing and Retention

1. Google Analytics
Seth Meranda Stephanie Geyer
User Experience Architect, UNL Associate Vice President, E-Communications
& Web Services, Noel-Levitz
Associate Consultant, Noel-Levitz

2. Analysis and synthesis ordinarily
clarify matters for us about as
much as taking a Swiss watch
apart and dumping its wheels,
springs, hands, threads, pivots,
screws and gears into a
layman's hands for
reassembling, clarifies a watch
to a layman.
Author Unknown

3. Why Analytics?
Justification Trend Spotting
Successfulness ROI
Failures Audience
Understanding

4. This is our (potential) audience,
plus the other side
(there are now 1.6 billion internet users worldwide; Internet World Stats)

5. They come from 200 countries.

6. Who needs Analytics?
Marketing IT
Web Development Directors
Recruitment Anyone who creates
content

7. Isn’t Analytics all about hits?

8. 11,002
10,000
3,900

9. Now we have some
context.
But there’s more...

10. Page A
11,002
Page B
10,000
Page C
3,900
Page D

11. Why Google Analytics?
Enterprise-Ready Multi-purpose
Robust Worldwide support
Easy And...
Quick it’s FREE!

13. What can GA offer?
Campaign SEO Performance
Measurement Advanced
Event Tracking Segmentation
Site Search Analysis Goals

14. Campaign Measurement
Email Online
Print Ads
Custom Social Media
Instant Messaging

16. Event Tracking
AJAX Calls
Videos
Flash

18. Site Search Analysis
Users tell you what they are looking for!
Successes
Refinements

20. SEO Performance
Keywords
Search Engines
Frequency

22. Advanced Segmentation
Any data point
All reports
Compare

24. Goals!
Most powerful feature
Align with website goals
Success? (great work)
Failure? (realign and try again)

27. What should I look for?
Trends
Nuances
Something new
Goal analysis

28. How can I find out more?
seth-meranda@noellevitz.com
twitter.com/smeranda
imhe.blogspot.com

29. Questions?