Kevin Huang gives a presentation on Lean Startup methodology for entrepreneurs. The presentation introduces Lean Startup and its core concepts of building minimum viable products, measuring customer feedback through data, and using iterative learning to pivot the product or business model. It emphasizes getting out of the building to learn from customers and building products based on validated learning. The presentation also discusses why now is a good time for disruptive startups due to new technologies and how most new products fail because plans change drastically from the original vision.

1. Start Thinking LEAN
for a startup, and yourself
Kevin Huang
Managing Director
Yggdrasil Inc.

2. Agenda
•
•
•
•
•
•
Why am I here?
Why are you here?
What is Lean startup?
Why now? What is Disruptive
Entrepreneurship is management
All about Lean
– Pivot - Validated learning
– Build – Measure – Learn
– Innovation accounting

5. Explorer
試試味
想創業
Doer
趁熱食
創業中
Enthusiast
食上癮
創業人
• Got an idea
• Watch and Learn
• Asking Questions
• Networking
• Startup founder in
action
• Building a
product, a plan, a
team
• Looking for help
• Series
entrepreneur or
run a startup for
over 2 years
• Willing to help

6. Why are you here?
• Want to get ‘Lean’? Or want to
learn ‘Startup’?
–
–
–
–
–
–
Think a lot and do little
Risk averse
Process is over-burned
Planning is overrated
From Sales to Marketing
From Trading to Product

7. Want to make a new product?
• Make A LOT of money
• Change the world
• Predict the Future
BUT:
• 9/10 Products fail
• 66% drastically
Change their original
plan

9. Lean startup is…
• Jumping into the water, and surf
• Get out of the building!
• Learn (Customer) – Build (MVP)– Measure (Data)
• Agile development +
customer development
• A path to a plan that
Works!

11. What is Disruptive?

12. This is Disruptive

13. Why now?
• Disruptive Technology
– Smart Phone / Mobile device
– Cloud computing
– Big data
– 3D Printing
• Old problem, new solutions
– Need of Communication
Phone
Mobile Phone
Skype
Pager
SMS
What’s App

15. What’s your experience with
product development?

36. Gratitude goes to…
• Steve Blank
• Eric Ries

37. Thank You!
To learn more, visit http://www.yggdrasil.asia
Email: info@yggdrasil.asia
Shanghai
Hong Kong
New York
• Enterprise
• R&D
• Consulting
• VC Relation
• Startup
• Research
• New Media