How Twitter Changed Our Lives and What This Means For Your Business - September 28, 2010 - presented by Mitch Fanning & Robin McPherson

1. How Twitter Changed Our Lives and What This Means For Your Business.

2. Robin McPherson @uglyshirt Mitch Fanning@mitchfanning

3. OUR STORY

8. What’s In It For You? For Newbies: Just getting started? Learn how to use Twitter -- successfully. For Rock Stars: Addicted to Twitter? Good. New ideas to enhance your Twitter strategy.

9. What We’re Covering... What the *@#$% is Twitter? Who’s using Twitter? (why) Top Twitter Strategies Best Practices (examples) Tools & Tricks Q & A

10. What We’re NOT Covering... How to set up a Twitter account How to use Twitter to endlessly self-promote How to use Auto-DM's and replies How to make money online using Twitter Remember: Twitter is not a "silver-bullet."

11. What the *@#$% is Twitter? Social networking site composed entirely of 140 character answers to 1 simple question: "What's happening" or rather "What has your attention?"

12. What the *@#$% is Twitter? "a short burst of inconsequential information." Jack Dorsey co-founder of Twitter

13. Why People Use Twitter Influence Brevity Accessibility Interaction Versatility

15. 145 million users Worldwide.- Sept 2010*

16. 2.24 million users in Canada - July 09

17. Average age of users in the US – 35

18. Average income of users in the US $68,700* Source: www.guardian.co.uk- 27 September 2010 Source Marketing Profs Research Spotlight Twitter 2010

20. 79% of consumers who follow brands are more likely to recommend a brand.

21. 67% of consumers are more likely to buy brands after becoming a follower. Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia

22. What does it mean for your Business? Twitter users not only have influence but they have buying power. If you’re not there, you’re missing out.

23. Top Twitter Strategies Without strategy, it’s just typing. You’re not doing it wrong (experiment).

24. Top Twitter Strategies Customer Service Listen and respond to conversations before problems escalate and or to activate "advocates."

27. Top Twitter Strategies Sales and Promotion Provide useful content and be prepared to engage in conversation. When done right, followers will not only become loyal customers, but evangelists.

31. What does this mean for Businesses? Awareness Consideration Preference Take Action > Buy Loyalty > Influencer

37. #9 - Only 11 Clicks?

39. No one tool - there are lots of options.

41. Photos, Video and Mobile

42. Resources oneforty.com - a marketplace for Twitter apps with reviews and toolkits - my toolkit can be found at: http://oneforty.com/uglyshirt/robin-s-uglyshirt-toolkit Twitter 101 for Business - From Twitter it’s how to guide, book list, how to guide. - http://business.twitter.com/twitter101 Mashable’s Twitter Guide - A fantastic guide about everything and anything you wanted to know about Twitter - http://mashable.com/guidebook/twitter/

43. Resources IS Parade - http://isparade.jp a visual parade of all your followers

44. Resources MentionMap - http://apps.asterisq.com/mentionmap/# - a way to see Twitter conversations as a network.

45. Resources

46. Resources

47. Resources

48. Resources TweetStats - http://tweetstats.com - provides a visual breakdown of your tweets.

49. Resources TwentyFeet - www.twentyfeet.com - a one stop shop for tracking multiple social media accounts.

50. Top 10 Reasons To Use Twitter 10. It's the only way to know when IceDogRon checks into the Gatorade Centre.9. Tweeting is better than yelling at the staff at Best Buy. 8. It's an excuse to buy an iPhone. 7. Because you love sharing. 6. Connect with people you'd never have had the opportunity to meet because of distance. 5. Learn about the interesting people you follow and companies you're interested in. 4. You'll know when Mitch is at Starbucks. 3. Because conversations are happening whether you're on it or not. 2. Sometime Tweets are just really funny. 1. It's Free.

51. “You are the tool for social media, Twitter is just an app for you to grow and influence your society.” – Razan Khatib

52. “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show, June 2nd, 2009.

53. Open Discussion Thanks! You're turn... Questions? Success Stories? Challenges?

54. How Twitter Changed Our Lives and What This Means For Your Business.