Stacey Perlin explains how to leverage your social media presence for FREE publicity at Social Media Breakfast Calgary.

1. LEVERAGE YOUR SOCIAL MEDIA FOR:
FREE
PUBLICITY

2. WHO ARE WE?
• Stacey Perlin & Donna McTaggart
• 13 yrs & 20+ yrs experience

3. CURRENT USAGE & GOALS SURVEY
• What do you use social media for today?
• Social Media Goals for your company

4. AGENDA
• Current Usage & Goals Survey
• Why the Strategy Works
• Building your Life AND Business
• What this Tactic Achieves for You
• Increased Support, Less Stress
and a bigger, better client list!
• How it Works
• Case Studies
• Conclusion, Q & A

5. “People do business with people they like. People buy from people they like. People
talk about people and services they like. People post and tag people they like on
Facebook. People re-tweet people they like. Reporters cover stories over and over
again with people they like.
Word-of-mouth epidemics build momentum when you leverage your marketing
strategies and SEO with social media, video and media coverage.”
Shawne Duperon
Leverage Your Social Media Landscape for FREE Publicity
WHY THE STRATEGY WORKS

6. LIFE YOU WORK
Owner/CEO
Solo Professional
Freelancer
Consultant

7. LESS STRESS = SUCCESS
Higher Quality A Better Business
LIFE YOU WORK
Owner/CEO
Solo Professional
Freelancer
Consultant

8. “Retaining your current customers is 5 to 10 times cheaper than acquiring new ones.
So why are you blowing all your social media efforts on the short-term sale? Use
social media to cultivate the long-term customer experience.”
Brent Leary
Leverage Your Social Media Landscape for FREE Publicity
WHAT THIS TACTIC ACHIEVES FOR YOU

9. LESS STRESS = SUCCESS
Higher Quality A Better Business
LIFE YOU WORK
• Build Your Support Network Owner/CEO • Nurture Your Niche
• Focus on Community Solo Professional • Get Those Ideal Clients
• Free up Time to Enjoy It Freelancer • Standardized Structure
Consultant

10. “For companies, resistance to social media is futile. Millions of people are creating
content for the social Web, Your competitors are already there. Your customers
have been there for a long time. If your business isn’t putting itself out there, it ought
to be.”
Business Week; 19 Feb 2009
Leverage Your Social Media Landscape for FREE Publicity
HOW IT WORKS

11. CRAFTING A MEDIA PITCH
1. Know Your Angle
2. Know Your Audience
3. Include the Five W’s and H
4. Reveal Your Angle Right Away
5. Watch Your Language

12. CASE STUDIES
• Start to Finish: Indie Filmmakers’ Weekend
• Trends: “Sh*t People Say” & #’s

13. TIPS TO REMEMBER
Word to Mouth peer-to-peer
discussions are more influential
than the mass media
Participate by enabling and
feeding the conversation
Be transparent and honest

14. QUESTION & ANSWER PERIOD
It’s been a pleasure sharing our knowledge
with you, thank you for attending today!
STACEY PERLIN
http://ca.linkedin.com/in/staceyperlin
Complete form to receive a copy of
@smashingdahling
slide notes, additional links and a
FREE whitepaper “Tips and Tricks smashingdahlingyyc@gmail.com
for Success on Camera”: (403) 923-5654
http://eepurl.com/jVR2v
DONNA McTAGGART
http://ca.linkedin.com/in/donnamctaggart
@donnamct
donnamc@kaos-consulting.com
(403) 807-9275