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Social Media Policies:,[object Object],Does anyone have them?,[object Object],Sarah WallaceFreelance Writer, Editor, Consultantwww.sarahwallace.com ,[object Object]
For 75% of corporations, the answer is “No”,[object Object],More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place,[object Object],Percentage of Employers With Social Media Policy,[object Object],Data from Manpower Inc. International,[object Object]
Why should you have a social media policy,[object Object],[object Object]
Consistency
Privacy/SecurityReputation,[object Object],“Taking account of the time spent debating, formulating, managing and executing social media campaigns — not to mention creating content — makes it clear that money is at stake and a well-thought-out plan is needed.”  ,[object Object],                            - Paul Verna, Senior Analyst at Emarketer,[object Object]
Okay, where do I start?,[object Object],A comprehensive social media policy will serve two purposes,[object Object],Implementation,[object Object],Employee Usage,[object Object],	Guidelines for how employees can or cannot usesocial media in or outside of the workplace,[object Object],	Guidelines for how the business will implement/ utilize social media,[object Object]
Implementation: Time,[object Object],Time ,[object Object],	Whether it’s blogging, Twitter or Facebook, it takes time to do social media. ,[object Object],	Consider this when you’re establishing your social media budget and establishing policy guidelines.,[object Object],[object Object]
Engagement
MonitoringSocial Media Entails:,[object Object]
Implementation: Who,[object Object],The person doing your social media should be:,[object Object],[object Object]
Be able to communicate in an articulate and concise manner?,[object Object],Who,[object Object],?,[object Object],Why?,[object Object],Because you’ll find you not only use social media as a marketing/branding tool but as a sales, customer service and even [in some cases] an IT tool. The person doing your social media will be representing your business from all these fronts.,[object Object]
Implementation: Consistency,[object Object],	Make sure your social media content is in line with other departments. Communication is key.,[object Object],Traditional Marketing/PR,[object Object],Customer Service,[object Object],Production,[object Object]
Implementation: Communication,[object Object],Communication is key because it prevents:,[object Object],[object Object]
Redundancy

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Social Media Policies by Sarah Wallace