4. Stache Pag – Founders
2008
Zeke Callanan Nick Callanan
Out with fellow mustachioed friends one night, Nick and Zeke
began to commiserate about negative stache stereotypes…
Suddenly, they realized managing the moustache dialogue
should be their responsibility and thus was born the 1st Stache
Pag… Fast forward to 2012 and while the amazing legend
continued… not everything in Lip Spinach land was as
Stache-tastic as it should be…
5. 2012 – A Logo Look Back...
• Inconsistent use of brand across multiple platforms confuses end user
6. 2012 – Website
• No brand
• Passionate insiders
will visit site out of
loyalty
• New visitors will
become annoyed
• Not clear
• Not consistent
• Not easy to
Navigate
7. 2012 – Twitter & Facebook
• Twitter feed & FB
Posts were
written by
multiple people
• Different voices
lead to disjointed
messaging
8. 2012 – YouTube
• Videos were
produced for
corporate
sponsors
• This tactic was
successful
10. Stache Pag – Founders
2013
Zeke Callanan Nick Callanan
(Attorney) (Videographer)
• Take event to the next level
• Rebrand event
• Provide consistent creative & content messaging
across all platforms
11. 2013 – CC:
• Fully Integrated Marketing Campaign
• Logo Design:
– Timeless/
– Transitions easily among online/offline platforms
– Vintage: Sepia
• Web design/creation
• Sponsorships
• Print/Posters
• Press/media/radio/TV
• Social Media – Blog, Twitter, FB, Pinterest, Podcasts,
Livestream, YouTube
• Promo-Parties
• Video Campaign
• Campaign Results - Analytics