Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich
The document discusses Personalised Travel Planning (PTP), a proven behavior change methodology used in cities to reduce car trips and increase cycling, walking, and public transport use. PTP projects in the UK typically lead to a 10% reduction in car use. The PTP-Cycle project will implement PTP programs across 6 EU cities targeting 63,000 individuals to demonstrate modal shifts, especially increased cycling. Partners will monitor impacts and develop toolkits and training to support wider adoption of PTP across European cities.
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Ähnlich wie Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich
Ähnlich wie Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich (20)
Paul Curtis, London European Partnership for Transport, „Zmiana zachowań komunikacyjnych – kluczowy komponent zarządzania mobilnością w obszarach miejskich
1. Personalised Travel Planning
Proven behaviour change methodology for cities
Paul Curtis - LEPT
Smart Metropolis, Gdansk – 21 to 22 November 2013
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
2. LEPT
Furthering the London Mayor’s Transport Strategy
in cooperation with EU partners
Services
EU funding and bidding
EU best practice
EU project management
Urban transport themes
Walking, cycling, urban realm
Road safety, travel planning, behaviour change
Electric vehicles, freight and logistics
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
3. Personalised Travel Planning Rationale
Increasing urban populations apply pressure on transport
infrastructure & services, causing congestion and poor air
quality
Common need for modal shift away from car use and
towards cycling and other sustainable modes
Behaviour change programmes offer cost effective solutions
for achieving modal shift
Most effective when alternative modes and infrastructure are
available: Combining ‘hard’ and ‘soft’ measures
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
4. Personalised Travel Planning
Proven behaviour-change methodology reducing car trips
increasing cycling, walking, public transport and car-sharing
PTP projects in UK typically lead to 10% reduction in car use
Reductions in Co2 emissions, congestion
PTP is also a tool for community engagement, helps to
tackle social exclusion, improves public health and access to
employment
Typical target audience: households
Before and after surveys allow accurate evaluation of modal
shift and Co2 reduction
PTP is transferable to European cities
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
5. What is PTP?
Households in urban areas identified which have a high
propensity to cycle, walk, use public transport more
Socio-demographic data
Alternative modes, PT routes, cycling infrastructure, bike sharing…
Typically sites of 10,000 households chosen
Welcome postcards alert households to the project
PTP brand developed
Local field office gives presence and identity
Teams of PTP advisors trained on interviewing techniques
and open questioning of residents
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
6. What is PTP?
Begin with personal contact, on the doorstep, to identify and
meet needs for behaviour change, and to motivate people to
think about their day-to-day travel choices
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
7. What is PTP?
This initial contact enables the target population to be
'segmented' into three main groups
existing regular users of sustainable travel modes
non-regular users of sustainable travel but who are interested in
receiving information on alternatives to the car
those who are not interested in taking part.
Participants in the 'interested' group are asked open
questions and receive tailored information and services to
change travel behaviour
local travel information materials, events, competitions, prizes
cycle training, led-rides, bike maintenance
discounts on public transport and bike equipment
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
8. Personalised Travel Planning
Have you considered cycling to work?”
“Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads”
“Would you like information on cycle training, route maps & discounts at local cycle shop”
“Yes please!”
The requested items are assembled into personalised
packages and delivered to the households
Supportive awareness-raising continues in the area to
maintain momentum: PTP champions run social media
campaigns & competitions
Before & after monitoring of sample households
Behaviour change more likely than general campaign
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
9. PTP modal shift in the UK
Households
Cycling
Walking
PT
Car
Peterborough
30,000
+20%
+14%
+33%
-9%
Worcester
23,500
+0%
+12%
+17%
-7%
Exeter
25,000
+33%
+15%
+10%
-13%
Typical reduction in car use of 10%
Programmes can have different mode focus
Transferable methodology to European cities and other
target audiences
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
10. Personalised Travel Planning for Cycling
PTP-Cycle Project
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
11. Summary
PTP-Cycle delivers an integrated programme of
Personalised Travel Planning (PTP) initially across 6 EU
cities in selected residential areas, workplaces and
universities
Prove PTPs achieve significant modal shift away from car
use and notably towards cycling amongst 3 target audiences
and different countries
63,000 individuals participating in PTPs
Modal shift impact monitored and evaluated
Release public and private sector investment through
evidencing, business cases and Cost Benefit Analysis
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
13. Invitation to get involved
Transferable methodology and toolkits to be made available
to cities across Europe
Supported by PTP Training Programme for 60 EU cities to
build capacity and support amongst officers and politicians
10 EU cities to be mentored by PTP-Cycle 2014-2016 to be
given hands on support in developing PTP programmes
Contact Paul Curtis to register your interest or for more
information
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
14. Contact
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: paul.curtis@lept-eu.org
W: www.ptpcycle-europe.eu
(goes live December 2013)
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013
Hinweis der Redaktion
I propose it to focus on the tried and tested approach to behaviour change: Personalised Travel Planning. I will give an overview of the methodology, practical examples that have led to modal shift away from car use and towards walking, cycling, public transport… and how other cities can transfer this approach. I am delivering an EU project called PTP-Cycle which for the first time will deliver PTPs across workplaces, universities and residential areas in 6 cities in Europe. So I will also mention how other cities can benefit from various free training services.
Different to normal blanket travel awareness campaigns
Personal contact
Interviewing techniques
Open questioning