1. The Battle of the Story Story-Based Strategy Approaches to Framing & Messaging College of the Siskiyous Nov 3, 2009 Presented by Patrick Reinsborough Smart Meme Strategy & Training Project www.smartMeme.org

2. NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY

8. Meme “ A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… a capsule for a story to spread…

9. “ Loots” “ Finds”

12. Audience Who are you trying to talk to? What do they assume? What do they value? What do you want them to do? How do they get their information?

13. Framing the Conflict Framing the issue as a clash of values

14. Characters Who speaks for the most impacted?

15. Engages Values Campaign Memes Tailoring the Message for the Target Show Don’t Tell

16. Foreshadowing Framing with Vision

17. Making the Invisible Visible Interventions War or Occupation?

18. Encapsulate Frame as Meme

19. story Amplify Deepen Analysis/Connect Mobilize Organize

21. A call to innovation…

22. www.smartMeme.org