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Sherif Morgan -- social media and facebook integration into word press

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Sherif S. Morgan Friday, June 22, 2012 ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
 Make it easy to connect with you  Make it easy to share your content  Promote Your Content  1st Step: Generate Useful / Engaging Content  use social media to engage and intrigue your audience  hopefully, others will share it too  Social Proof
http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas Conversations You Relationships Shares by you & others Comments Your Blog Content * Credibility | Trust | [ insert your goal here ] | etc.
 create authoritative content  publish original research, info, graphs  compile resources & links on a subject  solve a common problem  catchy headline  paint a picture  take a stand (“stir the pot”) Great resource http://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
http://twitterfeed.com/ Automate Posting? vs Customize? Who is your audience in each social channel? What is your strategy? Do you have enough time?
add it where it makes sense…
* Placement on the site: VISIBLE or Subtle
https://developers.facebook.com/blog/post/2012/06/12/facebook-integr
 Send, Like, Recommend, Subscribe buttons  on pages, posts, widget areas  Social Publishing  mention people and pages in blog posts  shows author and post on timeline  Facebook Comments  Recommendation Bar https://developers.facebook.com/wordpress/
x
Instructions: https://developers.facebook.com/wordpress
Replaces the native WordPress comment system
 Use relevant hashtags when posting to twitter  Tag people – only if relevant – on Facebook (new) and on Twitter  Not just post title, highlight benefit, feature…  Rework your post title for each channel?  Social media is not a broadcast media  it is not a 1-way conversation or a free ad space  No one will connect (or care) if  you sound like a robot  all you say is “Look at me! me!! me!!!”
What are you goals from social media? “You cannot measure what you don’t know”
@DrSherifMorgan ssmorgan & Connexins (520) 344-4250 ssmorgan@connexins.com   The SMART Team Dale Dillon Lips | Michael Gray | Aaron Eden | Danielle Lips ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED

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Sherif Morgan -- social media and facebook integration into word press

  • 1. Sherif S. Morgan Friday, June 22, 2012 ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
  • 2. Make it easy to connect with you  Make it easy to share your content  Promote Your Content  1st Step: Generate Useful / Engaging Content  use social media to engage and intrigue your audience  hopefully, others will share it too  Social Proof
  • 3.
  • 4. http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas Conversations You Relationships Shares by you & others Comments Your Blog Content * Credibility | Trust | [ insert your goal here ] | etc.
  • 5. create authoritative content  publish original research, info, graphs  compile resources & links on a subject  solve a common problem  catchy headline  paint a picture  take a stand (“stir the pot”) Great resource http://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
  • 6. http://twitterfeed.com/ Automate Posting? vs Customize? Who is your audience in each social channel? What is your strategy? Do you have enough time?
  • 7. add it where it makes sense…
  • 8. * Placement on the site: VISIBLE or Subtle
  • 9.
  • 11. Send, Like, Recommend, Subscribe buttons  on pages, posts, widget areas  Social Publishing  mention people and pages in blog posts  shows author and post on timeline  Facebook Comments  Recommendation Bar https://developers.facebook.com/wordpress/
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  • 14. x
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  • 20.
  • 21. Replaces the native WordPress comment system
  • 22.
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  • 24. Use relevant hashtags when posting to twitter  Tag people – only if relevant – on Facebook (new) and on Twitter  Not just post title, highlight benefit, feature…  Rework your post title for each channel?  Social media is not a broadcast media  it is not a 1-way conversation or a free ad space  No one will connect (or care) if  you sound like a robot  all you say is “Look at me! me!! me!!!”
  • 25.
  • 26. What are you goals from social media? “You cannot measure what you don’t know”
  • 27. @DrSherifMorgan ssmorgan & Connexins (520) 344-4250 ssmorgan@connexins.com   The SMART Team Dale Dillon Lips | Michael Gray | Aaron Eden | Danielle Lips ©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED