1. The S.M.A.R.T. Group February 24, 2012
PINTEREST

2. What is Pinterest?
 Pinterest is a social network that
allows users to visually share, curate
and discover new interests by posting
(pinning) images or videos to
pinboards.

3.  Not a place to push your
product or service, but a
place to show the lifestyle
associated with your
product.

4.  Very visual and focused on
lifestyle
 “This is a social network meant to
connect everyone in the world
through the things they find
interesting.”

5. Vocabulary
 Pin – an image added to a
Pinboard
 Pinboard – a collection of pins
based on themes
 Pinning – visually sharing content

6.  Repin – reposting
 Pin It Button – button to place on
website for sharing from website.
Includes linkback.
 Pinner – the person using
Pinterest

7. Should You Be On Pinterest?
 80% Women
 55% are ages 25 to 44
 Time on site per visit – 17 minutes average!
 https://www.google.com/adplanner

8. Pinterest Unique Visitors
January 2011 to January 2012

9. Setting Up

10.  Or ask someone that is already on
Pinterest to send you an invite.

11.  Sign up with the same email address
that you use for your business
Twitter account
 So that you can share new pins
through your Twitter account.
 No connection to Facebook business
pages, just your profile.

13. Optimize Profile
 Use your company name as your
user name
 Add your logo
 Include the brief description of
your business

14.  Add the applicable links at the
bottom
 Make sure “Hide your Pinterest
profile from search engines” is
OFF.

15. Build Your Following
 Follower of specific pinboard
 Follower gets notified when there is
a new pin on that board
 Follower of User’s Account
 Follower gets notified where there
is a new pin on any of that user’s
boards.

16.  Create a great board that is based
on the specific topic. Include
other pins that are relevant.
 Follow other users and they may
follow you back.

17.  Put button on your website

18. Get Pin It Button from
“About” Menu
Menue

21. Goals
 Brand recognition
 Increase traffic to website
 Convert into leads or sales

22.  How do you do that?
 You build a great Pinboard that conveys your
brand and the lifestyle of your buyers
 What is your brand lifestyle?

23. Tips on Building Great
Pinboard
 Think visual!
 Think brand!
 Think lifestyle!
 How your brand is used
 Photos that show your culture and business personality
 Photos from your blog
 Infographics based on your industry data
 Book covers, download graphics
 Customer photos – photos of them using your product or
service
 Ask customers to pin their own photos of themselves using
your products

24. Maximize the Search
Optimization
 Add links to descriptions
 Hashtags can be used to improve
search. Match the hashtag to
twitter

25.  Check your analytics to see if you
are getting referral from Pinterest
and which pins or billboards are
producing most effectively

26.  Fun way to build content!
 Happy Pinning!