Why most digital agencies are nuts

Why Most Digital Agencies
Are Nuts

Most digital agencies are
nuts – because they don’t
focus on making recurring
revenue!
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?
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3 Reasons Why You Need to Create
Recurring Revenue for Your Digital
Business
1) It allows you to sleep more soundly
at night.
2) Without having to worry about cash
flow, it allows you to be more creative.
3) It encourages customer loyalty.

Here are 14 ways to get your
cash flow on track and create
recurring revenue streams
for your digital business!

1. Client Retainers
There are 3 reasons why clients love retainer
agreements according to Patrick McKenzie .
● Retainers break longer projects into a
shorter, less-expensive ones.
● Retainers remove client fears having a cost
that they won’t eventually need.
● Retainers reduce the potential risk of the
client "not knowing everything they need."

2. Sell your services as products.
● Create and sell video or ebook educational
training products
● Chris Lema has some suggestions in choosing
a Wordpress memberships plugin once you’re
ready to launch.

3. Create your own software products.
Get lessons from:
● John and Nick of 15below
● Andy and Richard of ClearLeft
● and my own personal experience with our
startup ProjectMinder

4. Hosting services
Offer hosting services to your customers, as well
as:
● Automatic backup services
● Regular backup / restore tests
● Automatic upgrades when new versions of
WordPress come out

5. Monthly Marketing Strategy, which
includes the following:
● Overall plan and marketing goals
● Identifying their target audience
● How to engage their audience, i.e. type of content to
produce
● Where to engage their audience
● How to generate the best return on their marketing budget
● Which marketing campaigns to run
● What to measure to ensure campaigns are successful

6. Monthly Content Strategy
This may be for:
● Blog posts
● Videos
● Infographics
● Images
● Podcasts
● Case Studies
● White papers

7. Content Production
This may go hand in hand with the monthly
content strategy. Once the content has been
planned, creation, recording, designing, etc.
follows.

8. SEO services
This covers:
● On-page SEO
● Keyword research
● Content strategy (see above)
● Link building strategies
● Blogger outreach campaigns
● Measurement and analytics

9. Conversion services
We can take a great example from Nick
Disabato of Draft on how he sells this service to
his customers.

10. Social Media Management
Manage your customers’
● Twitter
● Facebook
● LinkedIn
● Google+
● Pinterest
● Quora
● Reddit
● Industry specific forums

11. Start charging for Technical Support
Learn how to:
● Set-up a Maintenance agreement
● Create a process for change requests
● This is very important – Implement a
timesheet system

12. Premium technical support.
Aside from providing standard support, most
especially for ‘mission critical’ systems, offer a
premium support option. At a premium price,
offer for example to finish a specific task at
lesser number of hours compared to a normal
support.

13. Customer support
Provide customer support for products or
services you or others have created. Customer
inquiries should be handled by a team dedicated
for this service instead of developers.

14. Think outside the box.
Let’s learn how Site Visibility uncovered new
opportunities by setting up a free jobs board,
which eventually became a dedicated digital
agency.

For the full
details:
Read post here.

Why most digital agencies are nuts

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