No business can afford to ignore the importance of mobile marketing. More smart phones and other media devices continue to hit the market every day. Search patterns are shifting towards mobile rather than PC. Mobile marketing offers interaction 6 times greater than any email marketing can achieve. Owning a business site in 2011 is only part of what is required to effectively connect with your market and customers. While QR Codes was slow to take off in the West, many businesses are realizing the impact of using this quick and effective strategy. The recent ball game in New York, brought the Godaddy QR ad more than 7m views in less than 30 minutes. Visit http://getweb123.com

2. Overview
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging

3. Visibility
• If you want your company to be found by
potential customers, then you need to be where
people are looking.
• How many people do you know that don’t own a
mobile phone?
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4. Brand Loyalty
• Mobile marketing is great way to build brand
loyalty through personal communication and by
making sure that you are available to your
customers wherever they are.
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5. Mobile Websites
• Many business owners believe that their
websites will look fine on a mobile phone, but
that is not true.
• Many sites do not convert well and since
they become difficult to see and use, mobile
visitors give up.
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6. Mobile Websites
• Gone are the days when you needed
information, but had to wait until you had access
to a computer to find it.
• Information is easily gathered using mobile
phones and the Internet.

7. Mobile Websites
• More people actually own a mobile phone
instead of a PC or a laptop. SA Ratio 29:2
• Mobile sites offer advantages that standard
websites can’t.
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8. Mobile Websites
• Keep Your Mobile Website simple, so that
people do not have to wade through flashy sales
tricks to get to what they need.
• Keep your contact information and business
details where it can be readily seen.
• Restaurants that offer delivery should have a
menu available.
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9. Mobile Directories
• Mobile Directories are important for helping
customers find you when they don’t know you.
• Many mobile directories offer similar benefits as
having your own site, such as the ability to post
menus and special offers.

10. Mobile Directories
• The more active and credible you are in Mobile
Directories, the more people will see your
business.
• Mobile directories are used by people who are on
the go and need a fix for their problem.
• They have intent to buy.

11. Mobile Directories
• Some Mobile directories such as Foursquare
allow a customer to check into your business
when they visit you.
• There are various titles to earn, such as
mayor, and you can offer specials to people who
earn them, encouraging repeat business.

12. Mobile Directories
• When people are viewing mobile directories, it
generally means that they are looking to contact
a business immediately and negative reviews or
a lack of reviews could lead them to move on
because they don’t have the time to do more
research.

13. Mobile Directories
• When mobile directories offer the option to add
a special offer to your listing, you should do so.
• The more that your listing caters to the need of
the viewer, the more likely it is that they will
become a customer.

14. QR Codes
• QR or Quick Response codes are another great way to
use mobile marketing to offer incentives to your
customer base.
• QR Technology is free for you to download and free for
your customers to scan with apps on their phones.

15. QR Codes
• If you want to build a list of mobile subscribers
or send people to your Facebook Page or
website, you can use QR codes.
• By using QR Codes you will be saving money on
any kind of physical form that your customer
would fill out. (Promote going green)

16. QR Codes
• QR codes have a surprising range of use.
• They can be used with a simple invitation for
customers to scan and be added to your contact
list.
• Some companies have even hidden them around
large events and used them as a scavenger hunt
for users to earn a prize.

17. QR Codes
• There are many interesting ways for you to
entice customers to scan your code. You could
offer freebies and discounts, answers to fun
riddles and more!
• No more putting an entry form in a box and
entering that data manually.

18. Text Messaging
• Text Messaging is another easy way to capture
your customers’ information.
• By having a text marketing
campaign, Customers can just text their name to
your number and be subscribed to your mobile
list.

19. Text Messaging
• Another great thing about text marketing is that
it is a quick way to reach a large group of people.
• It is also cost effective and environmentally
friendly because you won’t be leaving a paper
trail.

20. Text Messaging
• Even with email marketing, customers usually
still have to print out the coupon, whereas with
texts, they can show a cashier the deal right on
their phones.

21. Text Messaging
• Text Messaging is a great way to send your
customer base deals quickly.
• This is helpful if your restaurant is having a slow
night or if an appointment has just opened up at
your office.

22. Text Messaging
• 90% of text messages are read within the
first minute whereas emails can sit in an inbox
for weeks or be deleted without being opened.

23. Text Messaging
• Texts can be used for more than just spreading
special offers, they can also be used to inform
customers about new products and services.

24. Text Messaging
• Make sure that when you send a text that you
include your business name, so that they will
know it’s from you if they don’t have your
number saved.
• Also be sure to add an option for them to opt-out
of the texts.

25. Text Messaging
• Make sure you understand the Anti-Spam
Legislation based on the Telephone Consumer
Protection Act before you start your text
campaign.
• Make sure your text marketing works together
with your other marketing tools.

26. Mobile Marketing
• Mobile Marketing is a great, cost effective way to
reach a lot of new and repeat customers.
• Start using this marketing technique before your
competitors do.

27. Mobile Marketing
• Mobile Marketing can be more personal and
enticing than other forms of marketing.
• Reach your customers where they spend most of
their time.

28. Recap
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging

29. •Business Web Site
•Mobile Web Site
•Facebook Business Page
•Google Paces Listing
•Business Directory Listings

30. Thank You
• For more information on a complete
mobile and visibility marketing campaign
for your business, contact us:
• Email: getweb123@gmail.com
• Phone: 27 84 6100 501
• URL : getweb123.com