This was presented at the 2010 Giving Institute Summer Symposium. The session covers a very broad set of topics related to technology and the nonprofit sector. The presentation reviews trends in multichannel communication, mobile giving, online fundraising, social media, and other not-for-profit specific areas.

1. Blackbaud

Is Technology Essential
to Fundraising?
Steve MacLaughlin - Director, Internet Solutions
www.blackbaud.com/connections
© 2010 Blackbaud

2. Blackbaud

About Me
Director - Internet Solutions
Blackbaud, Inc.
14+ years of Internet experience
Frequent speaker at nonprofit
conferences and events
Serves on the Board of Directors
Read my blog at:
of NTEN
www.blackbaud.com/connections
Editor and contributing author of
the book Internet Management
for Nonprofits Follow me on Twitter:
smaclaughlin
© 2010 Blackbaud

3. Blackbaud
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3
The Agenda
No
Maybe
Yes
© 2010 Blackbaud

4. Blackbaud
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4
The Case for No
© 2010 Blackbaud

5. Blackbaud
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5
She’s not hoping for software
© 2010 Blackbaud

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6
The cloud is not helping them
© 2010 Blackbaud

7. Blackbaud
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7
She’s not looking for features
© 2010 Blackbaud

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8
Buttons don’t fill the concert hall
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9
Offline experiences still matter
© 2010 Blackbaud

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10
Their workflow can’t be coded
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11
Their beliefs have no bits or bytes
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12. Blackbaud
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12
His cure isn’t in the platform
© 2010 Blackbaud

13. Blackbaud
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It’s easy to lose perspective
in a technology driven world
© 2010 Blackbaud

14. Blackbaud
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The machine
is not what
people care
about
© 2010 Blackbaud

15. Blackbaud
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The value is
not in what
gets you the
information
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16
Just ask the newspaper industry
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17. Blackbaud
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No one wants
to build the
next great
spreadsheet
application
© 2010 Blackbaud

18. Blackbaud
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Strategy
always
comes
before
Technology
© 2010 Blackbaud

19. Blackbaud
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No, technology is not
essential to fundraising
© 2010 Blackbaud

20. Blackbaud
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20
The Case for Maybe
© 2010 Blackbaud

21. Blackbaud
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21
Pacific Railway Act
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22. Blackbaud
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22
July 1, 1862
© 2010 Blackbaud

23. Blackbaud
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How the
West was
really won
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24. Blackbaud
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24
© 2010 Blackbaud

25. Blackbaud
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25
© 2010 Blackbaud

26. Blackbaud
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Technology
Infrastructure
Commerce
Community
© 2010 Blackbaud

27. Blackbaud
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27
© 2010 Blackbaud

28. Blackbaud
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Richard
Warren
Sears
1865-1914
© 2010 Blackbaud

29. Blackbaud
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Mail Order (1888)
Color Catalog (1897)
Christmas Catalog (1933)
Retail Store (1925)
1-800 Number (1989)
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30. Blackbaud
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30
© 2010 Blackbaud

31. Blackbaud
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Clara
Barton
1821-1912
© 2010 Blackbaud

32. Blackbaud
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1881
US affiliate of ICRC
36 U.S.C. § 3001
$737.5m raised in 2009
$32m in mobile giving
© 2010 Blackbaud

33. Blackbaud
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33
© 2010 Blackbaud

34. Blackbaud
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Andrew
Carnegie
1835-1919
© 2010 Blackbaud

35. Blackbaud
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Empire of
Steel
© 2010 Blackbaud

36. Blackbaud
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$350,695,654
© 2010 Blackbaud

37. Blackbaud
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$51.8 billion
© 2010 Blackbaud

38. Blackbaud
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38
© 2010 Blackbaud

39. Blackbaud
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39
The Gospel of Wealth
1. Universities
2. Free Libraries
3. Hospitals, Medical Colleges, Laboratories, and Institutions
4. Public Parks
5. Meeting and Concert Halls
6. Public Swimming Pools
7. Churches
© 2010 Blackbaud

40. Blackbaud
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$35.2 billion
endowment
© 2010 Blackbaud

41. Blackbaud
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Maybe technology is
essential to fundraising
© 2010 Blackbaud

42. Blackbaud
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42
The Case for Yes
© 2010 Blackbaud

43. Blackbaud
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Leland
Stanford
1824-1893
© 2010 Blackbaud

44. Blackbaud
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Hewlett-Packard
Sun Microsystems
Cisco Systems
Yahoo!
Google
© 2010 Blackbaud

45. Blackbaud
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What Does
the Future
Hold?
© 2010 Blackbaud

46. Blackbaud
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46
The Future is Not Perfect
© 2010 Blackbaud

47. Blackbaud
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47
© 2010 Blackbaud

48. Blackbaud
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The Future
is not Silos
© 2010 Blackbaud

49. Blackbaud
© 2010 Blackbaud

50. Blackbaud
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50
The Future is Multichannel
© 2010 Blackbaud

51. Blackbaud
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51
© 2010 Blackbaud

52. Blackbaud
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52
© 2010 Blackbaud

53. Blackbaud
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53
Multichannel donors are more valuable donors
Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics
© 2010 Blackbaud

54. Blackbaud
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54
The Future is Generational
© 2010 Blackbaud

55. Blackbaud
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55
The Generation Gap
Born Age
Baby Boomers
1945 – 1960
50 – 65
Generation X
1960 – 1980
30 – 50
Generation Y
1980 – 1995
15 – 30
© 2010 Blackbaud

56. Blackbaud
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56
Total Income by Generation (Trillions)
$3.44
Baby Boomers $3.29
$2.96
$3.67
Generation X $3.91 2007
$4.20 2012
2015
$1.89
Generation Y $2.37
$3.48
$0.00 $1.00 $2.00 $3.00 $4.00 $5.00
Source: Javelin Strategy & Research
© 2010 Blackbaud

57. Blackbaud
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57
The Future is Diversified
© 2010 Blackbaud

58. Blackbaud
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Major Donors
Planned Giving Donors
Annual Donors
Members
Monthly Donors
© 2010 Blackbaud

59. Blackbaud
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Person to Person
Telephone
Direct Marketing
Face to Face
Online
Peer to Peer
Mobile
Social
© 2010 Blackbaud

60. Blackbaud
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60
The Future is Mobile
© 2010 Blackbaud

61. Blackbaud
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“Mobile Phone Subscribers
Pledge More than $35
million for Red Cross to
Help Haitian Earthquake
Victims”
“Millions in aid, one text at
a time”
“Donations for Haiti Surge
Through Text Messages”
© 2010 Blackbaud

62. Blackbaud
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62
Source: Internet Trends 2010, Morgan Stanley
© 2010 Blackbaud

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63
Source: Internet Trends 2010, Morgan Stanley
© 2010 Blackbaud

64. Blackbaud
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64
Source: Internet Trends 2010, Morgan Stanley
© 2010 Blackbaud

65. Blackbaud
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65
The Future is Measuring
© 2010 Blackbaud

66. Blackbaud
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Are you
counting
or are you
measuring?

67. Blackbaud
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Sector
Channel
Geography
© 2010 Blackbaud

68. Blackbaud
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68
Percentage of Fundraising from Online
Large ($10m+) 5.1%
Medium ($1m - $10m) 7.0%
Small (Under $1m) 7.3%
Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex
© 2010 Blackbaud

69. Blackbaud
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69

70. Blackbaud
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70
Blackbaud Index of Charitable Giving
Source: Blackbaud Index of Charitable Giving, www.blackbaud.com/blackbaudindex
© 2010 Blackbaud

71. Blackbaud
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71
Blackbaud Index of Online Giving
Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex
© 2010 Blackbaud

72. Blackbaud
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The Future is Social
© 2010 Blackbaud

73. Blackbaud
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73
Basic Biology
© 2010 Blackbaud

74. Blackbaud
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74
Relationships
© 2010 Blackbaud

75. Blackbaud
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75
Value
Engagement
© 2010 Blackbaud

76. Blackbaud

Rule #1:
You are not
in control
anymore
© 2010 Blackbaud

77. Blackbaud
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77
Web 1.0 Web 2.0
© 2010 Blackbaud

78. Blackbaud
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78
© 2010 Blackbaud

79. Blackbaud
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79
© 2010 Blackbaud

80. Blackbaud
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This is about
friendraising
© 2010 Blackbaud

81. Blackbaud
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81
I just had a ham
sandwich.
© 2010 Blackbaud

82. Blackbaud
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82
What happens in Vegas stays on...
© 2010 Blackbaud

83. Blackbaud
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So What?
Who Cares?
© 2010 Blackbaud

84. Blackbaud
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84
California
1966
© 2010 Blackbaud

85. Blackbaud
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85
The Momentum of
Permission
© 2010 Blackbaud

86. Blackbaud
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Yes, technology is essential
to fundraising
© 2010 Blackbaud

87. Blackbaud
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© 2010 Blackbaud

88. Blackbaud

Internet Management
for Nonprofits
27 nonprofit experts
AFP Fund Development Series
Great for summer reading
© 2010 Blackbaud

89. Blackbaud
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89
Thank You
Steve MacLaughlin
Director, Internet Solutions
steve.maclaughlin@blackbaud.com
Twitter: smaclaughlin
Blog: www.blackbaud.com/connections
© 2010 Blackbaud