Overview of the main social networks and how you can get involved including tools, mini guides and more

1. Social Media & Business Marketing Sue Allen

2. 3. Social Media State of Mind Agenda 1. What is Social Media? 2. 2011 Statistics 4. Benefits of Social Media 5. Why Should I Sit Up and Take Notice? 6. Marketing Tips 7. Setting up your profiles

3. What is social media? “Social media is online content created by people, for people It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as sites, blogs, podcasts and video sharing”

6. 2011 statistics 2.

7. Did you know... Linkedin has over 100 MILLION members? Over 2 BILLION people searches in 2010 1 MILLION new users every 12 DAYS = 1 user per SECOND! Professionals HAVE to have a presence on there

9. 100,000,000 members If we stacked 100 million business cards in a pile = 98,245 Feet Pass Mount Everest at 29,029 feet

11. LINKEDIN LEGAL INDUSTRY IS LESS THAN 2 PERCENT OF WHOLE NETWORK ONLINE! SHOCKING STATISTIC!!! CLAIM YOUR SPACE AND STAND OUT TODAY Hi-tech Finance Medical Sales Construction Government Transportation All higher represented than Legal! Only one lower was Agricultural

12. More video uploaded in 60 days... ... than 3 major TV networks created in 60 years Broad demographic of users - 18-54years Over 100 MILLION views Per DAY 4 MILLION people share content to more than 1 site Did you know? Youtube is OWNED by Google?

14. Added OVER 200million members in LESS than 1 YEAR! Over 500m active users 50% log in DAILY Average user connected to 80 community pages / groups 60 MILLION STATUS UPDATES DAILY Average user creates 90 pieces of content a month 70% traffic from outside the US 250m active on FB through their MOBILE device

16. Most popular among working adults Number of tweets per week = 1 BILLION 280% increase in tweets per day over last year New accounts per day = 460,000 182% Increase Mobile Twitter users 2010-11 Twitter is the PULSE of the planet... Do you have your finger on the PULSE?

17. Isn't it time ... to get your feet wet?

18. Social media state of mind 3.

20. With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share news, information and content

21. Benefits of social media 4.

23. Increase Trust

24. Generate Business

25. More accessible

26. More personable

27. Engaged potential leads

28. Increased awareness

29. Online brand building

30. Subject matter expert

31. Maintain long term connections

32. Generate word of mouth marketing

33. Rich insights into your market

34. Can listen and engage

35. Make you a better writer – 140 rule

36. Like text message to the world – faster!

38. Facebook is still the most popular site Twitter is catching up fast Small business  > HALF of their customers achieved through word of mouth. Twitter is the digital manifestation of WOM marketing Gain insight Opportunity to listen in to the conversations being openly discussed online Manage your reputation online Identify key influencers that are helping form opinions

39. Driving Traffic / Improve Google rankings Social media can play key role in driving traffic to your site Improving your SEO (search engine optimisation) Linking your profiles to your website Social bookmarking like Digg and Delicious can help improve visibility too Distinct worlds of PR, Customer Service and Marketing are fusing

40. HELP I’M TOO BUSY TO “DO” SOCIAL MEDIA

41. Marketing tips 6.

42. Marketing Tips for SM-Networking • Make friends • Find your existing connections • Network through groups • Add to your email signature, blog articles, bio or profile… • Be helpful • Answer questions • Share interesting content • Make connections

44. Creating your profile 7.

46. Brand awareness

47. Promote discussions / share news

48. Special events

49. Google map directions or special offers

51. Professional headshot – Smiling headshot

52. 45% people online are decision makers

53. If you sell services to other business or professionals – business profile

54. Build network – leads, connections, partners

55. Visit and Join groups – location / industry – search

56. Showcase your expertise

57. Upload presentations

58. Sharing insight in forums and groups - Ask questions

60. Business Profile – better to have a face vs logo

61. Bespoke Background

62. Follow / network with people in your industry

63. Informative across a range of subjects

64. Source of ideas, resources, links

65. Listen to real time conversations

66. Connect with potential customers

67. Build relationships

68. Source suppliers

69. Source referrers

72. Traffic, Leads and Customers Monitoring Email newsletters RSS feeds Blog comments Linkedin leads Facebook – “Likes” Stumbleupon Youtube views Twitter – Audience, RT, Mentions, Click Analytics Traffic to site from monitored link using bit.ly or ow.ly Capture of Customers via enquiry line / reception monitored route

73. Tools Hootsuite Buffer Tweetdeck MarketmeSuite Tweetadder Summify Sprout Social Directories Twellow.com Listorious Social Measures Klout score Sunday Times Social List

79. Are you listening 1st? Or Selling 1st?

80. Thank You @susuallen