The keynote session from the Get On the Bus Tour

1. Riding the Windows 7 and Office 2010 Wave Brad McCabe Product Manager Microsoft Corporation

2. How do I manage costs? How do I effectivelymigrate to Windows® 7? How do I take advantage of virtualization? How do I keep mydata safe andapplications secure? Should I embrace cloud services? How do I ensure my applications are availableand can be accessed? How can I preserve and extend my existing investments? IT Challenges and PrioritiesIn response to evolving end user needs, economic uncertainty, and compliance & regulatory pressure

3. The Need for a Complete Desktop StrategyThe desktop is more than just the operating system Data & User Settings Considerations Application Considerations Data & Settings Hardware Considerations Primary Desktop Challenge: PC Components are bound together, making hardware & software difficult & expensive to replace Solution: Break components apart and consider them independently Applications OS Will consumer devices be allowed on your network? How will you support mobile devices? How will you guaranteegreat system performance? Hardware How will users access data from different PCs? How will you provide data security on all devices? Is data searchable across PCs, local networks & the cloud? How will you provide access from anywhere? Do you know how many applications you have? How will you manage the application lifecycle? Operating System Considerations How can users get to their environment from other PCs? How many images will you need to maintain? How will you handle migration?

4. Essential Capabilities of Your Desktop StrategyDoes your desktop strategy give you these capabilities? End-To-End Management Security and Data Protection Anywhere Access for Users Business Continuity

5. On the Road to an Optimized DesktopClient infrastructure is the focus of this POC Client Infrastructure Management Infrastructure Server Infrastructure Deployment – Application management – PC monitoring – IT Process & Compliance – Security management Active directory – Group policy – Networking – Server-based client virtualization Flexibility to Run Applications Your Way

6. Microsoft Desktop Optimization PackWhat you need to know What the Desktop Optimization Pack Includes Regular updates Faster upgrade cycle, separate from Windows® Minimal deployment effort 1 Provide immediate ROI 2 Run out of the box Integrate with existing management solutions Deliver end-to-end solutions 3 >95% of MDOP customers are (very) satisfied *1 $70-$80 net cost savings per PC per year *2 Lower desktop TCO *1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-MDOP customer n=367 *2, MDOP ROI Analysis by Wipro

7. “The IT Hero” demo

8. Introducing Windows Cloud Services for PC Management

9. CLOUD SERVICES BUSINESS APPS COLLABORATION STORAGE PLATFORM IDENTITY COMMUNICATIONS PRODUCTIVITY ON-PREMISES Microsoft Commercial Cloud Services

10. Solution:Cloud services and Windows 7 Midmarket Challenges in Managing Business PCs Manage & Secure PCs Anywhere (Cloud services) Multiple Configurations, Versions, Licenses Workers in Many Locations The Best Windows Experience(Standardize OS on Windows 7) Lack of Insight into PCs Large Infrastructure Investments Required Fits Your Business (Big result with low investment)

12. Manage updates

13. Proactively monitor PCs

14. Provide remote assistance

15. Inventory hardware and software

16. Set security policiesEnable a Mobile Workforce Users can be managed from the office, branch office, or on the road IT and partners can work from anywhere, too

17. All-In-One PC Management Solution + + Online Management & Security (Client SA Subscription) (Subscription) (Service Subscription) Hosted by Microsoft Download from Microsoft

19. The Best Windows ExperienceGet Windows 7 Enterprise and more Standardize on a single version of Windows to increase efficiency Upgrade to Windows 7 Enterprise Downgrade or run any version of your choice Upgrades to future Windows versions Get advanced tools for tougher issues Diagnostics and Recovery Toolset to repair even unbootable PCs Access to download all Microsoft Desktop Optimization Pack tools BitLocker To Go Improved UI & Search Better Mobility Experience Speed, reliability, and responsiveness

20. Fits Your BusinessBig tech results with a small tech investment All-in-one solution Easy to get started with no infrastructure setup Low overhead and maintenance Always up-to-date and current with latest versions Simple, predictable billing

21. The Best Productivity Experience Across the PC, Phone & Browser E Work Better Together Bring Ideas to Life Use Office Anywhere The Practical Productivity Platform Collaboration Without Compromise Insights from Information PC, Phone &Browser Productivity, Security, & Cost Management

22. Desktop Virtualization should be a key tactic in your Desktop Strategy … let’s take a closer look at desktop virtualization options…

24. + Roaming User Profiles

27. Session Virtualization

28. Enterprise Desktop VirtualizationOperating System Hardware

29. Natively-installed Applications Application Virtualization Application Delivery Options Windows Installer Package (MSI) Executable

30. Deployment Benefits of Application Virtualization Faster Delivery of Applications at Deploy Time Immediate Implementation Across Windows Versions Reduced Time for Testing and Packaging Minimize user disruption and speed up migration times with faster application delivery Get to a single OS image more easily with less work to automate application installation and less time needed to deliver applications Get value immediately as you work through your applications for Windows 7 deployment Implement App-V to Windows XP and Windows Vista users before Windows 7 is fully deployed Give users access to new applications before Windows 7 is delivered Reduce testing times with Application Isolation Speed up application packaging for deployment with App-V sequencing Sequence applications for compatibility across Windows versions

31. Desktop Virtualization – A Solution for Maximum FlexibilityApp-V/User State Virtualization – Good for Every Desktop Customer Results Anywhere Access for Users Security and Data Protection On the PC On portable drives User settings Data Business Agility and Continuity In transit Enable free-seating and easily replaceable PC App-V End-to-end Management Saved more than $1 million in deployment and support-related costs Cut deployment time from 3 months to 3 days Reduced PC images from 20 to 3

32. VDI and Session Virtualization – Solutions for Connected WorkersGood for Every Company – Not Every Desktop Customer Results Access, Data Security, and Compliance Management of Centralized Desktops User settings Data Business Agility and Continuity App-V VDI/RDS Secure access to resources whether local or remote Lower Carbon Footprint – contribute to the force’s green initiatives Extend the life of existing Desktop through VDI

33. Let’s make the capabilities real… “The Replaceable PC” demo

34. Call to ActionAfter the breakout sessions, additional information is at your disposal Plan your Windows 7 migration and deployment Find more info at www.windows.com/enterprise Learn more about Microsoft Virtualization solutions Find more info at www.microsoft.com/virtualization Evaluate different technologies by contacting your sales and partner teams Talk to your hosts about how to get a POC started today!

35. Related Content Windows 7www.microsoft.com/windows Microsoft Office 2010www.microsoft.com/office

36. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.